Wednesday, June 20, 2012

Pay-per-click - Monitoring Your Results

By Dona Oquin


Are you thinking about mastering PPC so you can get traffic your web sites using pay-per-click? Well, that's a really respectable thing to do and it's a great way for you to take lots more visitors to your website without needing to have your website ranked in the search engines. With all the Google turmoil today, ppc marketing is becoming a lot more attractive to many different people.

But what do you do if you do not know how to properly test and track your pay per click marketing? This is a great question, and it's important that you know that you're definitely going to have to have some form of checking in place if you're going to succeed. Otherwise you are just gonna be blindly spending funds on keywords without actually realizing whether or not those keywords are converting.

Not understanding whether or not your keywords and phrases are converting is definitely a poor way to run your ppc campaigns. It's actually a very silly way to run your promotions as well because you can expend a lot of money on a specific keyword and not even get any positive results whatsoever. You'd clearly want to drop that key phrase as it isn't really helping you, and the only way you're going to be able to realize to do that is if you are appropriately tracking your campaigns everyday.

There is a good piece of free software application out there that will easily permit you to keep track of your marketing promotions with ppc. The name of the software is known as tracking 202, and you could check out their website and download the software which you will be able to install on your server to have all your tracking set up effectively. They will have directions over at their site to inform you how to do all of this effectively.

Just remember that one of the major things you should know regarding PPC is good campaign tracking.




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