Saturday, June 30, 2012

4 E-mail Marketing Tips to Live By

By Mark Kreyman


Many enterprises are excited to apply e-mail marketing and yet end up frustrated. The primary reason? They have no idea how to do it properly. Do not be one of them. Whether you make use of paid signups or another method, apply e-mail marketing right with these tips:

1. Employ your lead's name.

Put yourself in their shoes. You do not like to be called as Dear, Customer. That feels as if you're merely their commodity. Like any typical customer, you want to be given more respect. You prefer to feel extra special. You can create your autoresponder to give them e-mails using their first names. 2. Avoid spam.

One of the guidelines you should always remember when communicating with your leads is to never use spam. Avoid sending out many e-mails in any given day. Instead, limit them to at least one per day and your newsletters to 2 times a month. This prevents unnecessary dissemination of information and ensures you can preserve the level of interest of your leads right there on top.

Besides, if you spam, the prospects can conveniently block your e-mail address and even damage your reputation.

3. Request them to include you in the white list.

Some e-mail platforms instantaneously put new e-mail addresses in Junk folder. A number of your leads may not have any knowledge of this. Thus, they feel your mailing list is a fluke.

Do not give them that impression. If you send your notification as well as first e-mail, inform them to place your address to the address book. This way, your e-mails are delivered to the inbox and not in the Junk Mail folder.

4. Do not hard-sell.

Doing hard-selling is likened to being that persistent salesman at their front door. Your prospects will surely feel very uncomfortable.

Use your e-mail marketing method as a to provide more data to your target market so they can act on wiser purchasing decisions.

E-mail marketing requires a lot of elbow grease, and more often than not you need professional help. To help you make a good investment, look for companies that give both paid signups and other promotional services, including e-mail marketing. You can moreover combine these strategies to other methods as in search engine optimization and SMS marketing.




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