The search landscape has shifted significantly over the past year. Google released Panda, and then more recently, the Penguin update and these changes have had a major impact on business marketing. With each update Google is trying to reduce spam and bring the most relevant pages to your search terms. Is the algorithm always doing the best job? Of course not. With each update there seems to be a large group of disgruntled webmasters who used to rank well for certain phrases that are longer in contention for the top spots.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. "Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others," says Howie Dumont with a NJ Internet Marketing Company.
Social media has also gained immense ground this year. Google released a complete set of reports aimed at providing valuable information on goals and activities. These reports allow users to see a much more detailed breakdown of the effects of their efforts in the social media community. These Google changes would seem to indicate the importance of social media in an overall strategy. What better way to promote meaningful content than social media?
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. "Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others," says Howie Dumont with a NJ Internet Marketing Company.
Social media has also gained immense ground this year. Google released a complete set of reports aimed at providing valuable information on goals and activities. These reports allow users to see a much more detailed breakdown of the effects of their efforts in the social media community. These Google changes would seem to indicate the importance of social media in an overall strategy. What better way to promote meaningful content than social media?
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
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