Have you ever considered that a brochure can be one of the most powerful of all your marketing materials? Although it's just a folded piece of paper, the effect that the brochure produces can be very strong. A dismally created one can render poor marketing results; thus, it can also slacken your business development.
Taking time to ascertain it has all the pertinent data is the key to a successful marketing. Have your brochure professionally made to make certain it has all the right ingredients.
If you are just getting started in business you may be tempted to do your brochure yourself. Go professional from day one on your marketing materials. They are an asset and not an expense. Professionally designed materials will deliver you clients and the cash flow to follow - the reasons why you are in business.
Here are three essential design principles to follow when producing a brochure.
1. Getting The Cover Right:
Brochures are quite passive tools, which is why you need something that will "talk" for you. The cover is your very own salesperson, whatever is on it will either be purchased or neglected by the readers so you need something that will energise people to read more.
The cover should resolve the WIFM question - What's in it for me? Clients should be able to identify with the first page. They should be lured into it, thinking that there might be something for them beyond its pages.
2. Filling Up The Content:
Once they are past the cover then the content has to become the salesperson. So once again, the pressure is on to be great.
Don't go into "overkill mode." Flooding your readers with too much information will certainly lose them. Keep it short and concise; only include key points that matter.
3. The Call For Action:
After grabbing their notice with the cover and providing them information with the content, offer the readers something to hold onto by leaving your company's contact number and address.
Give readers more options in contacting your company by providing other forms of communications other than phone number and address. Also include your fax number, email address, and website if you have. Don't forget to print them all in big fonts and set them up in a noticeable position on the brochure.
Giving your readers a an unmistakable call to action reason will complete your brochure. Readdress the essential value of your service to them so that they get inspired to take action or purchase something from your company. Remember, people will only buy something from you if they think that something is of value to them.
Taking time to ascertain it has all the pertinent data is the key to a successful marketing. Have your brochure professionally made to make certain it has all the right ingredients.
If you are just getting started in business you may be tempted to do your brochure yourself. Go professional from day one on your marketing materials. They are an asset and not an expense. Professionally designed materials will deliver you clients and the cash flow to follow - the reasons why you are in business.
Here are three essential design principles to follow when producing a brochure.
1. Getting The Cover Right:
Brochures are quite passive tools, which is why you need something that will "talk" for you. The cover is your very own salesperson, whatever is on it will either be purchased or neglected by the readers so you need something that will energise people to read more.
The cover should resolve the WIFM question - What's in it for me? Clients should be able to identify with the first page. They should be lured into it, thinking that there might be something for them beyond its pages.
2. Filling Up The Content:
Once they are past the cover then the content has to become the salesperson. So once again, the pressure is on to be great.
Don't go into "overkill mode." Flooding your readers with too much information will certainly lose them. Keep it short and concise; only include key points that matter.
3. The Call For Action:
After grabbing their notice with the cover and providing them information with the content, offer the readers something to hold onto by leaving your company's contact number and address.
Give readers more options in contacting your company by providing other forms of communications other than phone number and address. Also include your fax number, email address, and website if you have. Don't forget to print them all in big fonts and set them up in a noticeable position on the brochure.
Giving your readers a an unmistakable call to action reason will complete your brochure. Readdress the essential value of your service to them so that they get inspired to take action or purchase something from your company. Remember, people will only buy something from you if they think that something is of value to them.
About the Author:
Discover how creative catalog designs can accelerate your business growth using qualified graphic design.. Also published at Some Effective Brochure Design Tips And Tricks.
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