SEO, or search engine optimisation, is the process of carrying out work both on and off your website to make it rank higher in search engines for the keywords that relate to the content, products or services that are offered on it. But because nobody has a complete breakdown of how the Google algorithm actually works, there are a number of SEO myths that tend to pollute the Internet.
One such myth is that of keyword density. Searching "keyword density," in Google itself will reveal a whole host of different websites claiming different things about this so called keyword density rule. Some go as far as to give exact figures, for example that your main target keyword should make up 4% of your homepage content, for example. This is, without doubt, an absolute myth.
What makes us so sure that this keyword density is a myth? First things first, Google asks web developers and owners to make their site entertaining and interesting for humans rather than computer bots! There are unlikely to be many web visitors who care for keyword density, in fact if anything a high keyword density is likely to be off putting.
If you have picked keywords that are relevant enough to your website, then you will find they fit naturally into your content anyway. Though if, for some reason, they have not naturally fitted in, you can revise the material to get an instance or two in there. Aside from that, just making sure that your keywords are in the key elements of the page, for example the meta title and description and header tags, will suffice.
Search engines (including Google) actually condone what is known as "keyword stuffing". Keyword stuffed content and keyword rich content are entirely different and Google places much more emphasis on the latter. Interesting, well structure content is what any web owner should focus on. If your content is relevant, interesting and has a few key words that are suited to your content this will help your SEO immensely.
One such myth is that of keyword density. Searching "keyword density," in Google itself will reveal a whole host of different websites claiming different things about this so called keyword density rule. Some go as far as to give exact figures, for example that your main target keyword should make up 4% of your homepage content, for example. This is, without doubt, an absolute myth.
What makes us so sure that this keyword density is a myth? First things first, Google asks web developers and owners to make their site entertaining and interesting for humans rather than computer bots! There are unlikely to be many web visitors who care for keyword density, in fact if anything a high keyword density is likely to be off putting.
If you have picked keywords that are relevant enough to your website, then you will find they fit naturally into your content anyway. Though if, for some reason, they have not naturally fitted in, you can revise the material to get an instance or two in there. Aside from that, just making sure that your keywords are in the key elements of the page, for example the meta title and description and header tags, will suffice.
Search engines (including Google) actually condone what is known as "keyword stuffing". Keyword stuffed content and keyword rich content are entirely different and Google places much more emphasis on the latter. Interesting, well structure content is what any web owner should focus on. If your content is relevant, interesting and has a few key words that are suited to your content this will help your SEO immensely.
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