Monday, July 11, 2011

Think Before You Choose Your Domain Name

By Andrew William


For every entrepreneur, a great domain is extremely important to lead you to the success. Like any brand name, logo, or trademark, your domain name represents part of your business identity. Domain name is the way by which most of the customers reach you. As internet has become a vital part in everyone's life, it's wise to choose a strong domain name that will reflect the business that you do. Whether you have a new product or service to bring to market, a brand name to protect, or simply want an easier email address that you never have to change, there are a few things to consider. Here are a few things that you need to consider while choosing a domain name.

Don't use Hyphens - The use of hyphens in the domain name can turn people to other sites that are similar to yours. There are chances where, the customer will think of the website name, but not URL of the website. For example, if your domain name is your-name.com, your customers will get confused with your-name.com and yourname.com. So it's better to keep the domain name very short and clear without hyphens.

Hyphens are trouble makers - Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive. But it's better to avoid number and hyphens in your domain name. Hyphenated domain names are really hard for folks to remember. Think before choosing a hyphenated name. It's easy to forget the hyphen! It is a problem, particularly if your customer remembers your website name but not the URL of your website.

Right extension for your name - It's also important to choose the right extension for your domain name. Choosing the domain extension is according to the group of customers that you are going to focus. If your business is a local one and if you are not planning to trade outside, then its better to choose a domain name with the extension of your local area. There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. In such cases domain type can help you a lot. Do register the domain name in the correct global or country level domain. For universal appeal use a .com, .info, .biz, .org, or .net domain. For local appeal use an appropriate domain in your country, such as .co.uk or .org.au.

Avoid Hyphenated Names - Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive. But think before choosing a hyphenated name. It's easy to forget the hyphen! It is a problem, particularly if your customer remembers your website name but not the URL of your website.

Choose the right Domain Type - There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. In such cases domain type can help you a lot. Do register the domain name in the correct global or country level domain. For universal appeal use a .com, .info, .biz, .org, or .net domain. For local appeal use an appropriate domain in your country, such as .co.uk or .org.au.

When you are planning a blog online or perhaps a website, you wish to ensure that your essential web address must meet the description to suit best the idea and subject of your individual website. You want to guarantee that you have carefully chosen a name in order that your own address is just short and incredibly easy to remember. Setting up a good domain name can help you to increase traffic to your website.




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