Facebook fan pages provide the perfect tool to build a mutually beneficial and voluntary relationship with customers. Here are few tips for anyone in Numis Network that is thinking of using fan pages to connect with customers.
The first thing to consider when using Facebook fan pages is to portray a likeable image. Who wants to connect with or do business with someone they don't like? That means that every update, comment, picture, and video should be positive and uplifting, they should be the equivalent of a big simile. There should be no off days on Facebook, if you want to communicate something that is less then positive to someone then do it privately with messages, e-mail, or a phone call, but not in a public forum like your Wall.
It should be part of your strategy to post pictures and encourage fans to do the same thing. You can post pictures of things like products, employees, customers and your office or store, but I would take it a step further and post pictures you think customers will find interesting or fun. Pictures help the customer to get to know the business, the products and the people employed by the company and this helps establish trust. Trust helps create a likable image.
Answer every direct message. This is not really related to your fan page per se but it is an important part of connecting with people on Facebook. This is the hardest thing to do because there is not an email client like Outlook for Facebook to make responding efficient. Along these same lines you need to be commenting. You don't have to respond to the generic comment like "Nice!" or "Love it!" but when they are more individualistic then jump in and comment back. People like to know they have your attention.
Always show your thanks by responding every time a customer buys your product, uses your service or does something for you. It can be a burden saying thank you all the time, but the person you are thanking appreciates it. People want to do business with those they feel appreciated by and connected with.
Likability is key. To make sure you are doing everything in a likable manner sign on to your fan page from an account that is not an administrator. This will give you a customer prospective.
The first thing to consider when using Facebook fan pages is to portray a likeable image. Who wants to connect with or do business with someone they don't like? That means that every update, comment, picture, and video should be positive and uplifting, they should be the equivalent of a big simile. There should be no off days on Facebook, if you want to communicate something that is less then positive to someone then do it privately with messages, e-mail, or a phone call, but not in a public forum like your Wall.
It should be part of your strategy to post pictures and encourage fans to do the same thing. You can post pictures of things like products, employees, customers and your office or store, but I would take it a step further and post pictures you think customers will find interesting or fun. Pictures help the customer to get to know the business, the products and the people employed by the company and this helps establish trust. Trust helps create a likable image.
Answer every direct message. This is not really related to your fan page per se but it is an important part of connecting with people on Facebook. This is the hardest thing to do because there is not an email client like Outlook for Facebook to make responding efficient. Along these same lines you need to be commenting. You don't have to respond to the generic comment like "Nice!" or "Love it!" but when they are more individualistic then jump in and comment back. People like to know they have your attention.
Always show your thanks by responding every time a customer buys your product, uses your service or does something for you. It can be a burden saying thank you all the time, but the person you are thanking appreciates it. People want to do business with those they feel appreciated by and connected with.
Likability is key. To make sure you are doing everything in a likable manner sign on to your fan page from an account that is not an administrator. This will give you a customer prospective.
About the Author:
Bruce Holmes is a Marketing Professional. Learn more Marketing Tips for Numis Network. Lean why Numis Network is a better deal then bullion coins.
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