Saturday, July 16, 2011

Tips On Registering A Trademark In Singapore

By Cindy Ross


What Is Trademark

A trademark is a name or symbol used to identify the source of a specific product or service. It includes a word, phrase, symbol or design that functions as the unique characteristic of one product or service and identifies from others of a similar nature.

A business owner can obtain lots of benefits when he or she enlists a trademark. For one thing, he or she can offer licenses and franchises to concerned people. This naturally means one more efficient revenue stream.

As a trademark owner, he or she will likewise be protected from third parties who are using confusingly like words or names, which, consequently, give unfair competition and unlevel playing field. These days, registration of a trademark likewise offers protection for the internet domain of a business.

Trademark Registration In Singapore

For companies doing trade in the Lion City, they must enroll their trademarks with the Intellectual Property Office of Singapore or IPOS, an organization under the Ministry of Law. Trademark registration in the state is customarily done through a certified registration organization, making the procedure even more accessible and less complicated for applicants. Although it is not discouraged to file directly with IPOS, retaining the services of a registration agency saves the business or brand owner time, money and effort.

The International Classification of Goods and Services directs the trademark registration to help in classification. And while trademark registration in the nation is not obligatory, a business person who holds registered marks gets common law rights.

Banned Marks For Registration

There are, nonetheless, particular marks that trademark registration in Singapore cannot protect. The Trade Mark Law in the Lion City, for example, does not allow symbols descriptive of the company's product, service or trade for registration, as well as those common to the business, those unlawful, offensive or misleading in sort, and those listed as a protected symbol, which include Royal emblems or state flags.

Protecting your business starts with protecting your label name. Don't allow others to steal your company identity. To understand more about trademark policies, and how to protect your label, it is best to consult with a licensed registration agency immediately.




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