Friday, July 15, 2011

How to Sell More Than Ever Before With SEO and Pay-Per-Click

By Miguel Pancardo


You want to be sure you're attracting the right kind of traffic to your website if you're selling a product or service. Before the Internet changed the way we market and sell products, salespeople that were trying to generate financial sales leads had to rely on cold calling. Cold calling requires calling complete strangers with the hope of convincing them to buy what you're selling. This technique is still in use today, but it is not a reliable sales technique. The salespeople generally purchase their leads from companies that sell their own customers personal information. The salesperson has no way of knowing whether or not these people have any interest in what they're offering. All the salesperson can do is hope that someone they call will say yes to their offer. It sound torturous to make cold calls all day long and get only one or two yes responses. Sadly, many salespeople still use this technique day after day.

There's a better way to generate financial sales leads, however. Instead of calling someone out of the blue, you need to have your customers seek you out. You can do this by using SEO (Search Engine Optimization) and Pay-per-click, along with other internet marketing techniques. By using these techniques, your customers will find you by searching for your product or service using their favorite search engine. If you did everything correctly, your site will register at the top of those search engines, ensuring that customers click on your site instead of your competitions. Then, if they like what they see they will buy what you're offering.

What you're doing, essentially, is luring customers to your product or service using internet practices that are always evolving. SEO is a science, and it works. But it must be done correctly. There are various ways to use SEO and other internet marketing techniques, and if you keep up to date on the latest techniques, and you put in the dedication and time required to use them correctly, you'll see more financial sales leads than ever before.

This is how Pay-Per-Click and SEO work; you select keywords that are relevant to your service or product and use these keywords in the articles that make up the pages of your website. You want to make sure that the pages of your site are dense with these keywords, but not too dense. The keywords can also be used in articles that contain a link back to your site that are submitted to article directories. This creates a back link to your site which makes your website appear to be important to the search engines. You can also use Pay-Per-Click ads to drive targeted traffic to your website.

There's plenty of money to be made when these techniques are used. These techniques can generate more financial sales leads than you ever imagined. You can sit and wait for interested customers to come to you rather than spending day after day cold calling strangers and hoping that one of them will say yes. Cold calling is a depressing, frustrating, and outdated way to generate financial sales leads, especially when you compare it to the tried and true SEO techniques.




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