Monday, November 11, 2013

An Internet Marketing Company Relating To Night Of Champions

By Robert Sutter


"Night of Champions" is one of WWE's yearly pay-per-view events and it is one that wrestling fans have tuned in for time and time again. With every championship on the line, it's clear that a great deal of attention is going to be placed on it. That being said, I cannot help but feel as though the show wasn't nearly as effective as it could have been. There were many reasons for this and I feel as though an Internet marketing company could have come into play in tremendous fashion.

I believe one of the things that frustrated me about the show was the series of interactive polls that WWE displayed throughout the night. Basically, fans had to vote on who they believed were the greatest WWE Champion, greatest United States Champion, and so forth with five different choices for each. However, the problem is that this doesn't exactly give the fans a great amount of selection. Being limited does not exactly give the impression that they have the choice.

There are many different networking platforms to take into account, so why doesn't WWE utilize those instead? It seems like Twitter could have been the perfect option, in my mind. It doesn't lock fans into a certain set of choices that they may not like, as they are then able to choose who they believe to be the best individuals for every poll. Why should they have to be short on options because WWE wants to keep matters as locked as possible at the expense of true selection?

I think that it would be for the best to allow an Internet marketing company to come into effect. The reason that I say this is that I think firms such as fishbat more than understand giving fans choices more than WWE seems to. It doesn't seem too difficult to give those who watch the product options and not just ones that WWE selects. I think that the company needs to have a more effective idea of what the best voting model is because this is not it.

Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.




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