Sunday, November 24, 2013

Fix (Or Avoid Completely) These Web Marketing Mistakes

By Dan Vlady


It does seem that the only way you really learn about a web marketing business is by doing your fair share of mistakes. As you read this, perhaps you are thinking that you only care about yours and how you feel about it. You may find that you are quite talented at making costly mistakes, but don't dwell on that. If it is any measure of consolation, your mistakes will decrease the longer you stay in it. Serious web marketers read things in articles like these and then vow to never make these mistakes.

You are going to always be able to find people who want to game the SEO game but these people always wind up having to start over. Perhaps the most common mistake, especially in terms of poor judgement, comes from SEO and backlinks. Forget about using articles and article directories as a source for backlinks or any SEO benefits. Those days are completely over and have been for at least a couple of years. There are, however, plenty of newbies who insist that this is the only way to go--because they won't use up to date information. This isn't the responsibility of the article directories, there are plenty of other sources that aren't credible out there. Try to keep current on all of the changes that have been happening.

Knowing as much about who is in your target audience is critical to success. What we are talking about here is gathering research information about your audience groups. Take your time doing this because the more you know, the better your efforts will be. If you do not to go into your marketing blind, then you will do you have to do. All the big businesses do this on a massive scale, so you know that this is important stuff.

Another very huge mistake that is seen all over the internet is impatience in marketing. Beware of being blinded by your desire to have money and have it yesterday. The way they most often do it is by skipping the wining and dining and moving to the hard sell too fast. The most common area for this to happen is in marketing by email, and far more get it wrong than right. Just about everyone on the net has been on a list, so they know what can happen. There are proven methods for this which include being patient and letting people get to know who you are.

Another very huge mistake that is seen all over the internet is impatience in marketing. Beware of being blinded by your desire to have money and have it yesterday. The way they most often do it is by skipping the wining and dining and moving to the hard sell too fast. Any type of marketing that depends on relationship building will have this problem. At this stage of the game, people are seriously tired of getting blindsided by a hard sell. What you have to do is understand how to presell and build trust and value. Try to make sure that you have a healthy perspective on the things you are doing for your business. If you can develop this, the mistakes you make aren't going to seem that bad. So you will be able to function better when you are able to keep your cool.




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