Thursday, November 28, 2013

What You Can Learn From Your Mobile Marketing Campaigns

By Stavros Georgiadis


You can approach mobile marketing as a full-time business, or you can just try it part time. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.

Have a telephone number database to assist your mobile marketing efforts. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can be done either with a Web form or having the person text you with a given short code you gave them.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This makes it easier for smartphone users to gain quick access to your website or promotion. You should include the QR code on everything - catalogs, brochures, business cards and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.

Make sure your first campaign is successful before you start a new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Apply the same formula to design a better campaign.

Successful standalone mobile platforms need a home base. You should want people to visit your webpage or keep them coming back to it. Do not ever base everything completely on a mobile marketing campaign.

You will see a good rise in profits with mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these are good ways to advertise and market your business. Bring your marketing efforts to the places your customers already are.

You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.

Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. Doing this will also protect you legally.

If you have a social network page for your business, link to it on your main business webpage. If your customers know you have a presence on a social media network, they will check you out but they won't search.

You need to provide a simplified website for your new mobile customers. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.

There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. Armed with the information you've learned from these tips, you can now be more successful in your mobile marketing efforts.




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