Saturday, November 30, 2013

Website Design Trends For 2014

By Kaarel Proos


For businesses, online communication and advertising are among the most important methods to reach target markets; however, constant changes in technology and web development requires a professional approach. The key is to learn about the latest trends in web design and to incorporate these elements for the best possible results. Increasing your knowledge of what to include and exclude can provide ongoing benefits for websites to remain relevant and competitive.

A large number of websites incorporate over the top design layouts including flashing images, 3D and bold colors to attract users and achieve successful results. The new approach to online page development is to stick to simplicity and to incorporate what is referred to as flat designs that rely on regular typography and textures to portray data, products, and services. There are many users who rely on 3G or 4G connections to login to the internet and slow loads because of excess imagery and unnecessary features will result in delayed responses.

In order to attract the attention of the youth market and easily reach clients, responsive designs have been the focus since the year 2012. It is not considered a brand new approach, but is a necessary focus as it allows for the business to reach a greater number of users. The shift from the desktop to the mobile device requires that websites are compatible with these apparatus for the means to reach more consumers.

Take the time to consider the features and the functions that should be included and excluded in order to enhance the user experience. It is important that the homepage is navigated easily and the user is able to find the necessary information in the shortest possible period of time. Consider visual appeal to attract people with high quality images and captions.

When it comes to formatting, consider CSS or Cascading Style Sheets that will aid in determining the overall layout of web design pages. CSS transparency minimizes the distractions that are often encountered on the layout of a website. Text and pictures will be featured in the background of the site that would otherwise prove annoying for the user and allows for a simplified design that will enhance rather than detract from the information you wish to provide.

With the advancements in technology, online pages can be loaded more efficiently and allows for retaining visitors. Websites will not have to lose out on traffic because of slow loads leaving more people frustrated and moving on to the competitor. The latest trends emphasize the importance of upgrading data and focusing on the speed at which layouts can be accessed.

For fluidity and improved experiences, the focus is on one page websites. Fixed headers and information is included on a single site page with scrolling features that allow individuals to pass static images. The navigation bar can be included to allow for ease of use and friendly features.

With the incorporation of the latest trends in web design, more websites can achieve a more competitive edge. Platforms will need to be included such as social media as it allows the business to reach a greater number of users. By incorporating these features, the website may experience greater levels of success across mobile and desktop applications.




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