Friday, November 29, 2013

Search Engine Optimization Made Easy And Simple

By Stavros Georgiadis


Some business men and women who are new to the world of Internet marketing attempt to market their site solely through paid-for ads, or second rate articles, without the success they are hoping for. While these methods can work, proper SEO is the best way to dramatically increase the amount of targeted traffic that a website receives. Use the tips in this article to optimize your search results.

The correct anchor text is very important when linking internally on your website. If you are only typing "click here" and subsequently linking that term, that is doing absolutely nothing for your search engine results. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.

If your goal is to improve your ranking, you must make your site search engine spider-friendly. They are always looking through content based on keywords, but spiders also need to understand your site's overall structure. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Be patient for results from SEO. You will not see an immediate increase in traffic to your website. It is a gradual process that may take several months. In this respect, an online business is no different than a traditional one. Reputations develop over time.

If you want your site to achieve high rankings, you must make your content more spider-friendly. Web spiders read the content of your website and determine your search ranking based on this; however, they need a way to easily distinguish what your content is. A site map is an essential tool that will help spiders understand what content is important.

When selecting a domain name, choose one that is easily remembered and has a name that has something to do with what you are selling. These are especially helpful for people that find your content on YouTube because they are easy to say and to remember.

Site maps can be the lynch pin in driving your rankings with the search engines. It makes it much easier for the search engine's spiders to crawl through your website's information. A big site might need more than 1 site map. You should not have too many links on any site map, it becomes too much for the search engine spiders.

Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. When you have a transcript a search engine will pick that up too.

To help search engines index all of your pages, create a site map. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Adding a site map is an easy way to improve your rank with popular search engines. You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you've just read in this article, you can start to raise the profile of your website.




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