Saturday, August 4, 2012

The Internet Changes Every Day Make Sure Your Business Will Keep Up

By Sergio Black


History is littered with examples of people, countries, institutions and things of all natures that fell asunder simply because they failed to pay attention to what was happening around them. It is true, people have a tendency to get comfortable when times are good. People tend to forget that life is never static and things are always changing and evolving in some way no matter how small it is. This is why you need to keep your eyes open, pay attention to these facts and don't become a part of their statistics.

People are starting to say that email marketing is on the fall but, as with lots of other things, it isn't really possible to verify whether or not what people are saying is true. But one thing is certain and that is the continued rise of social media. Another sure thing is that mobile marketing is getting more popular. What all that should tell you is that things continue to change, and you have to keep up with it. What you need to do is focus on the new technology that helps bring people in to your marketing funnel. The one constant for your marketing and advertising is that it is your words that make your sales.

There are lots of ways to make your site more mobile capable and doing this gets easier all of the time. Now you can get a software app to take care of the coding for you pretty easily but you can still do the coding first hand if you would like to. Because there is a vast plugin library available that will do the work for you automatically, blogs are the best option for this. The important thing here is to do something beyond just ignoring it (which is what most people are doing right now). You should think about listing your website in the mobile directories and in the search engines. It's possible to buy advertising directly for mobile as well but it's best to do some homework and figure out what is possible before you actually get going.

Another very clever approach to mobile advertising and exposure is to create mobile friendly feeder sites. Sure they will look kind of like those scraped sites and they do use the same primary principles but these sites are more like the older doorway pages you used to see. These are just feeder sites; their only goal is to increase the exposure you get for our main money websites. You need to work on them though so that people won't think they are just trash sites. So do some honest and hard work on them but keep in mind that they do not need to be huge or authoritative websites. They're just meant to feed people through to the primary websites you run.

You can find some excellent teachers who work heavily with mobile marketing and have been hitting it really hard for around a year or so now. So at least you know that you can find some great information about this subject. Marketing forums aren't really the best places to seek out this information because the topic isn't talked about there much yet but it's okay to try to find out what you can.




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