Tuesday, August 21, 2012

The Problem With Funny T-Shirts, Coffee, And Competition

By Quincy York


Starting a funny t-shirt company on the Internet is very easy to do. Starting a funny t-shirt company that succeeds is another matter all together. The field of Internet business is so competitive that there are dozens of small businesses that start up every year and are summarily picked apart and devoured before they can ever get a foothold. This is very much like opening a coffee shop.

Imagine opening a coffee shop on a busy street. The good news is that the street is very busy and there are lots of chances to sell your coffee. The bad news is that every square foot of the street is packed with other coffee shops, and you are all trying to sell coffee to the exact same people. This is exactly what it's like trying to sell funny t-shirts on the Internet, because the search term is so contested in Google.

When faced with the question of where a person might shop for coffee on a road jammed with coffee shops, you may get some blank expressions. The fact is that many people don't really think of why they shop one place over another. We have to look at the general public's actions in the past to determine their motivations for their buying trends.

One way to sell coffee on a busy street full of coffee shops is to stand out. Neon lights, lots of color, and big signs are very attention grabbing. Situating your shop at one end of the street would also help because you'll be the first coffee shop a commuter will see when traveling down that road. The internet equivalent of this would be a well designed website and ranking high in Google for the search term "funny t-shirts."

The word of mouth from happy customers will also drive sales to you. A place that many say has the best coffee around will always sell more coffee than the competitors. That's just common sense. A funny shirt company may grow slowly through establishing good relationships with returning customers and delivered a quality product. In the world of online sales, slow growth is much better than a slow death.




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