Friday, August 31, 2012

Use these Great Tips to Build Your Targeted Mailing List

By Marta Paul


The most important thing that you can do if you want to better your online business is to build your e-mail list. Here are some tips that you can use to help you with your list building efforts.

One way to build your list is to exchange ad space with other e-zine or newsletter publishers. The number of people who will exchange ad space with you and publish your info to their lists would amaze you; they do this because it allows them to build their business as you work at building yours. This is the simplest joint venture out there and it is one of the best. The only thing you need to do is track down other newsletter publishers in your niche and contact them. Tell them that you want to exchange ad space and promote their business. You will almost absolutely get a "yes" but if you do not then you simply contact someone else. Add your own twist to this tip to make it even more effective.

Here is a very important tip that can help you grow your subscribers: always publish your privacy policy on your website and make sure that there is a link to it close to your opt-in form. The reason that you do this is to cut down on the fears people have about sharing their information (so many people take a person's information and sell it to spammers); they want reassurance that signing up for your list won't result in a bucket load of spam. The last thing a new subscriber wants to worry about is getting flooded by spam. This is why, when you link to a privacy policy, your subscribers are more likely to feel comfortable sharing their personal e-mail addresses with you. Be sure to include a clause stating that you will not sell, share or rent the addresses on your list to anybody else because you respect your subscribers' privacy. Taking such a simple step will take you a long way in building your email list.

Here is a tip for list building that others won't share with you: leverage your blog for your list. Blogs provide a great way to communicate with potential customers as well as with subscribers to your list. When used with e-mail marketing you can really create a nice synergy. All of your blog posts should include your subscription box. If you are concerned about the cost of blogging you can set up free sites at WordPress.com and Blogger.com. Another tip that involves blogs is to go and post on other blogs. When you leave useful comments on someone else's blog you can have that blog link back to your squeeze page. You can also use trackbacks to comment on blogs. In most cases your comments will end up being posted and linked to your site. This is one of the simplest ways to send traffic to your site and build your list.

If you know what you are doing it won't take very much at all to raise the number of opt-ins for your list. Apply the above tips to get the best results.?




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