Article Marketing is composing keyword-rich articles containing links back to your site. These articles are syndicated via article sites which make your content available for other site owners to make use of. This is a clever site promotion technique because it saves you the time it would take to do it yourself.
There are two benefits to article marketing. Firstly, if you create articles with valued and appealing content, readers will click the links that you embed in that article. Secondly, the links in your articles become backlinks to your website, increasing the value of your site to the search engines. The toughest, yet most powerful element of Search Engine Optomisation is attracting quality incoming links, and Article Marketing is a crucial link building system.
Step one in article syndication is to compose an article everyone will wish to read. The article should be unique in content and include links back to your website. When complete, you send your article to article sites, directories or article syndication websites which will make your content available for other internet site owners to use. Article websites have different content requirements, article length, limitations on hyperlinks within the text, keyword use, to name only a few so if you were thinking of attempting article marketing, research these rules before starting to guarantee correct syndication.
Article Marketing is a speedy and effective way of getting top-quality links back to your own site. The more quality links back to your website, the higher your rank will be with the search engines. The search engines will continue to make changes to their algorithms and this may continue to have negative and positive impacts on how different site pages rank. Google's Panda and Penguin updates have gained notoriety because of the penalties suffered by some sites that suddenly discovered that many of their low quality links were being overlooked. Sites with links based on excellent content and from sites relevant to their website managed to escape without penalties.
The whole purpose of marketing your business website is to gain more business. With high search engine ranks and more customers to your internet site, new business is inevitable.
There are two benefits to article marketing. Firstly, if you create articles with valued and appealing content, readers will click the links that you embed in that article. Secondly, the links in your articles become backlinks to your website, increasing the value of your site to the search engines. The toughest, yet most powerful element of Search Engine Optomisation is attracting quality incoming links, and Article Marketing is a crucial link building system.
Step one in article syndication is to compose an article everyone will wish to read. The article should be unique in content and include links back to your website. When complete, you send your article to article sites, directories or article syndication websites which will make your content available for other internet site owners to use. Article websites have different content requirements, article length, limitations on hyperlinks within the text, keyword use, to name only a few so if you were thinking of attempting article marketing, research these rules before starting to guarantee correct syndication.
Article Marketing is a speedy and effective way of getting top-quality links back to your own site. The more quality links back to your website, the higher your rank will be with the search engines. The search engines will continue to make changes to their algorithms and this may continue to have negative and positive impacts on how different site pages rank. Google's Panda and Penguin updates have gained notoriety because of the penalties suffered by some sites that suddenly discovered that many of their low quality links were being overlooked. Sites with links based on excellent content and from sites relevant to their website managed to escape without penalties.
The whole purpose of marketing your business website is to gain more business. With high search engine ranks and more customers to your internet site, new business is inevitable.
About the Author:
Mark Byers is a M.D. of WD4T.com, a website design and marketing company situated on the Wirral in Cheshire. His considerable experience of web strategy, web solutions design, web marketing and SEO which includes Article Marketing, means he can help small to mid-sized businesses in growing their web presence.
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