If you cold call as component of your sales practice, especially if you are in real estate, you should be conscious of, and in obedience with, the countrywide Do Not Call registry. This registry was created to protect customers from aggressive telemarketers and sales people, and much like the CanSpam act, it has done its job quite well. Regrettably, for numerous small business people, and those that broker real estate, compliance with this law can be difficult, cumbersome and expensive.
In spite of the cost, real estate professionals must adhere to this law. Any documented violation of the DNC guideline can result in a swift and considerable fine for the real estate agent. More importantly, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.
Luckily, for real estate broker that actively prospect on the phone, there is a simple solution. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. Services vary and the quality of the various marketing and lead generation services are widely different. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.
The onus of compliance is on you, and the consequences of violating the law can be severe.
In spite of the cost, real estate professionals must adhere to this law. Any documented violation of the DNC guideline can result in a swift and considerable fine for the real estate agent. More importantly, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.
Luckily, for real estate broker that actively prospect on the phone, there is a simple solution. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. Services vary and the quality of the various marketing and lead generation services are widely different. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.
The onus of compliance is on you, and the consequences of violating the law can be severe.
About the Author:
Realtors, if you are already in the market for a excellent source of expired MLS Listing Leads, then Real Estate Data Exchange is a fantastic tool. This great software provides you with the resources to beat out your competition. Have more leads, extra listings and additional free time with the Real Estate Data Exchange now.
No comments:
Post a Comment