Thursday, March 3, 2011

3 Methods to Rebrand Your Articles

By Lesa Greene


A key reason that web promotion succeeds is because a lot of people still look for on-line information. Articles can provide targeted site visitors to your site and supply you the attention you want, however only a few online marketers use it and take it to the following level. In other words, when you post your articles on the internet, you should utilize them to your advantage by rebranding them. This is one of the best ways to leverage your current content and get probably the most out of it. The following are three very efficient ideas for helping you to rebrand your content. This information can help your marketing campaign even if you're wanting to attract more visitors to a page that focuses on a keyword as obscure as "clarisonic skin brush buy" or a YouTube video about "public address systems."

1) Ensure that you are publishing your content in your newsletter or ezine. It makes a lot of sense for you to start one, even if you don't currently publish an ezine. Since you want to maximize their lifetime value, it is important that you gain your visitors' email addresses. The easiest way to achieve this is by publishing an ezine. This is an effective approach you can use to build a brand while staying in contact with your target market. You will find that the list you are able to build when you start writing and distributing articles through your newsletter will allow to get the best return from your marketing. Your subscribers will start seeing you as an expert, what more do you want?

2. Submit your article to directories and article banks. There are thousands of high quality directories on the web that accept free article submissions. This is a great way to carve yourself as an expert in that particular niche and get the most out of your efforts. These content banks get loads of traffic, which means that prospective customers will see your articles and go to your ads via the resource box. In addition, website owners are always looking for new content and search these article banks for new material, which means that they might republish your article and you will get new traffic from different angles.

Distribute online articles to print publications that cater to your target market. Very few who market online are taking advantage of this option for repurposing articles. But, this method is ingenious because it allows you to reach out to an offline market that would otherwise be ignored by your marketing efforts. For example, if you're in the "dog training" niche you can find targeted magazines in this area and send your articles to be re-printed in them. Of course in this instance it is best to rewrite the articles to look unique and be more appealing to the publication. Overall, using offline marketing can be a great way to make use of your existing articles.

In conclusion, that article shows that re-purposing articles will bring wonderful results, if you are creative with it. If you are new to this concept, it will be some time before you really get the hang of it. But, soon, you will understand that this is one of the best methods for building your internet company. You will grow your contacts and get more exposure. The best part is, you don't even need to be too creative, as long as you're taking consistent action.




About the Author:



No comments:

Post a Comment