Over the past 10 years I have researched countless marketing strategies and companies along with gurus and their techniques. To get right to it, I've concluded that the consumers over the years have grown smarter and do not fall for the old tricks they were used to.
First off, customers only want to do business with reliable companies who offer quality and a consistency with their services and products. For example, companies who offer money back guarantee with their products or a company with a track record of success with little to no complaints stand out.
More business owners offer free advice in the form of newsletters to potential prospects to wet their appetite. If the content is rich and it provides valuable information it establishes the owner as an expert in their field thus invoking trustworthiness to the customer.
10 years ago consumers, especially the newbies to the internet, were keen to jumping on an offer just because the website looked flashy or the owner hyped it up being the newest, most cutting edge whatever just to get sales.
Now more than ever the end buyers are more savvy and don't go for just anything nowadays. The mindset has changed. So with that marketers had to adjust. Marketing strategies took a major shift to compensate for this. People do more research before purchasing anything nowadays. Rightfully so, who has money to spend on things of no real value with the way the economy is now?
You know the answer to that. With that said marketing strategies have not only taken a shift, but everything that follows or has anything to do with marketing has had to also. Your website must offer valuable content. Just flash and hype is not enough. The reader has to know you are not just trying to make a quick buck. You have to instead provide real value before they will even trust you.
Search engines can do just as much harm as good for your site. You have to know how to get on the good side of the search engines to get your site noticed by the right people. Not only does it need to offer valuable content, it needs to be properly optimized.
That's a completely different article, but I can give a miniature crash course. For proper on page optimization you need to have : Keyword you're targeting in the title tag, one inbound link to an internal page of your website with your keyword as anchor text, keyword in the meta tag, keywords in the content of your website, keywords in the h1,h1,h3 tags, and your main keywords in the alternate image tags.
Search engines may be responsible for getting readers to come to you but you are in charge of your content which will ultimately be the deciding factor which determines whether or not they will trust you to come back for more and more.
If you are targeting a young crowd who's into the latest music videos and stylish trendy clothing, then talking to them about the NASDAQ will get you nowhere fast. Your content is king.
When developing marketing strategies your major goal is to increase gross sales. Meaning you will need to increase the number of units being sold. Another strategy is to increase the size of the transaction. This is called up selling in the internet world. A very widely used tactic. If your average unit or product price is $1,500, raising that another 20% will have a major impact on the bottom line.
First off, customers only want to do business with reliable companies who offer quality and a consistency with their services and products. For example, companies who offer money back guarantee with their products or a company with a track record of success with little to no complaints stand out.
More business owners offer free advice in the form of newsletters to potential prospects to wet their appetite. If the content is rich and it provides valuable information it establishes the owner as an expert in their field thus invoking trustworthiness to the customer.
10 years ago consumers, especially the newbies to the internet, were keen to jumping on an offer just because the website looked flashy or the owner hyped it up being the newest, most cutting edge whatever just to get sales.
Now more than ever the end buyers are more savvy and don't go for just anything nowadays. The mindset has changed. So with that marketers had to adjust. Marketing strategies took a major shift to compensate for this. People do more research before purchasing anything nowadays. Rightfully so, who has money to spend on things of no real value with the way the economy is now?
You know the answer to that. With that said marketing strategies have not only taken a shift, but everything that follows or has anything to do with marketing has had to also. Your website must offer valuable content. Just flash and hype is not enough. The reader has to know you are not just trying to make a quick buck. You have to instead provide real value before they will even trust you.
Search engines can do just as much harm as good for your site. You have to know how to get on the good side of the search engines to get your site noticed by the right people. Not only does it need to offer valuable content, it needs to be properly optimized.
That's a completely different article, but I can give a miniature crash course. For proper on page optimization you need to have : Keyword you're targeting in the title tag, one inbound link to an internal page of your website with your keyword as anchor text, keyword in the meta tag, keywords in the content of your website, keywords in the h1,h1,h3 tags, and your main keywords in the alternate image tags.
Search engines may be responsible for getting readers to come to you but you are in charge of your content which will ultimately be the deciding factor which determines whether or not they will trust you to come back for more and more.
If you are targeting a young crowd who's into the latest music videos and stylish trendy clothing, then talking to them about the NASDAQ will get you nowhere fast. Your content is king.
When developing marketing strategies your major goal is to increase gross sales. Meaning you will need to increase the number of units being sold. Another strategy is to increase the size of the transaction. This is called up selling in the internet world. A very widely used tactic. If your average unit or product price is $1,500, raising that another 20% will have a major impact on the bottom line.
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Want to find out more about marketing strategies , then visit Sean Anderson's site on how to choose the best marketing strategies for your needs.
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