You desire to make the best initial impact you can when making new contacts for your business. Your business cards provide considerable influence in the outcome of that first perception. In the following article, I am going to talk about some of the methods your business cards have an effect on first impression results.
For example, what is the impression you can find yourself left with after you connect with an individual who hands you a business card produced on paper with considerable strength vs the identical business card printed from a computer at their home on inexpensive lightweight paper? The heavy weight paper provides an impact of the individual that presented it to you of solid competency and steadiness. The business card produced on flimsy paper leaves an impression of weakness. I believe it is obvious which impression is more prone to influence the desire to do business.
Okay, so you might want to have cards produced by a professional business card printing service on strong paper. Paper weight is specified several ways. One system for measuring paper weight is the point system. Most professionally printed business cards are printed on either 12pt or 14pt card stock. Cards produced on stock with these weights provides the more substantial feel needed. Additionally, in case your printer applies a Ultraviolet overcoat on the business cards this will give added rigidity and strength. ( A good paper weight comparison chart is available for your review at: www..paper-paper.com/weight.html.)
Extra tactile feel can be put onto your business cards by having them printed using a raised ink technique. The ink used with this sort of printing goes through an operation which makes it arise above the paper surface area when it cures. Therefore it provides a tactile feel which flat ink printing fails to offer. Like the feel of durability through making use of heavy weight paper, the feel coming from raised ink is recognized as being a richer stronger feel.
What are some considerations for your business card design ?
An excess of clutter of the information on your business card might cause your business card to be discarded prior to it being even checked out. For that reason, keep your information and design concise so it is easy to read. Prioritize the information you would like to present. The top priority item needs to be emphasized and cause the reader to the other information on your card. I recommend that you consider the most recognized factor individuals desire to do business with you. Then you develop a name, a slogan, a logo or something that can be used upon your card to catch attention focusing on that # 1 reason. This should result in the viewer interested in learning more about you and peruse the rest of the data on your business card.
The faster the reader can determine what you and your business is about, the more powerful your business cards may be. A business card is only 2" x 3.5" in size, so the quantity of textual content you can have on your card will have to be modest. A slogan, a name, a company name, and information on how to contact you like a phone number is normally critical.
Often there is information other than just the name and contact information you want to convey. There may be just not enough space for more text. This is where the use of photos and images can be used to convey more important information.
For example:
- a professional portrait photo of you smiling, can create a sense of welcome, comfortableness, and personalize the interest. (also makes it easy to identify you again)
- a good picture of a product you sell can present precisely what you offer.
- a logo graphic can help you to develop branding for long term effortless identification of your business.
Hence should you want to maximize the information your business card offers think about using photographs.
Research has revealed that color utilized on any document will get more viewers than just black and white. This is true for business cards also. So, take advantage of color upon your card but try to make use of it in a manner that pleasingly draws in awareness, however will not make it more difficult to understand. You might use color to separate separate sections of information. For instance put it to use to highlight essential contact information such as your telephone number.
It is advisable to ensure that your design simple and easy to read. Remember that a first impression is a thing that remains in the thoughts of the individuals you meet, and will be difficult to impossible to change. Consequently, consider carefully the impression you desire to produce with your business cards for your business prosperity.
For example, what is the impression you can find yourself left with after you connect with an individual who hands you a business card produced on paper with considerable strength vs the identical business card printed from a computer at their home on inexpensive lightweight paper? The heavy weight paper provides an impact of the individual that presented it to you of solid competency and steadiness. The business card produced on flimsy paper leaves an impression of weakness. I believe it is obvious which impression is more prone to influence the desire to do business.
Okay, so you might want to have cards produced by a professional business card printing service on strong paper. Paper weight is specified several ways. One system for measuring paper weight is the point system. Most professionally printed business cards are printed on either 12pt or 14pt card stock. Cards produced on stock with these weights provides the more substantial feel needed. Additionally, in case your printer applies a Ultraviolet overcoat on the business cards this will give added rigidity and strength. ( A good paper weight comparison chart is available for your review at: www..paper-paper.com/weight.html.)
Extra tactile feel can be put onto your business cards by having them printed using a raised ink technique. The ink used with this sort of printing goes through an operation which makes it arise above the paper surface area when it cures. Therefore it provides a tactile feel which flat ink printing fails to offer. Like the feel of durability through making use of heavy weight paper, the feel coming from raised ink is recognized as being a richer stronger feel.
What are some considerations for your business card design ?
An excess of clutter of the information on your business card might cause your business card to be discarded prior to it being even checked out. For that reason, keep your information and design concise so it is easy to read. Prioritize the information you would like to present. The top priority item needs to be emphasized and cause the reader to the other information on your card. I recommend that you consider the most recognized factor individuals desire to do business with you. Then you develop a name, a slogan, a logo or something that can be used upon your card to catch attention focusing on that # 1 reason. This should result in the viewer interested in learning more about you and peruse the rest of the data on your business card.
The faster the reader can determine what you and your business is about, the more powerful your business cards may be. A business card is only 2" x 3.5" in size, so the quantity of textual content you can have on your card will have to be modest. A slogan, a name, a company name, and information on how to contact you like a phone number is normally critical.
Often there is information other than just the name and contact information you want to convey. There may be just not enough space for more text. This is where the use of photos and images can be used to convey more important information.
For example:
- a professional portrait photo of you smiling, can create a sense of welcome, comfortableness, and personalize the interest. (also makes it easy to identify you again)
- a good picture of a product you sell can present precisely what you offer.
- a logo graphic can help you to develop branding for long term effortless identification of your business.
Hence should you want to maximize the information your business card offers think about using photographs.
Research has revealed that color utilized on any document will get more viewers than just black and white. This is true for business cards also. So, take advantage of color upon your card but try to make use of it in a manner that pleasingly draws in awareness, however will not make it more difficult to understand. You might use color to separate separate sections of information. For instance put it to use to highlight essential contact information such as your telephone number.
It is advisable to ensure that your design simple and easy to read. Remember that a first impression is a thing that remains in the thoughts of the individuals you meet, and will be difficult to impossible to change. Consequently, consider carefully the impression you desire to produce with your business cards for your business prosperity.
About the Author:
Looking to find the best package deal to market your small business, then visit www.essentialbusinessmarketing.com and then visit www.bestphotobusinesscards.com to find the best advice on business cards for you.
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