Wednesday, February 9, 2011

Simple and Effective Marketing Ideas for Small Businesses

By Roger Ricafort


If you are running your own small business, then you will probably need to invest time and money to promote your business. Actually, there are more than 1,000 marketing ideas out there, but not all of them are cost-effective for small businesses and organizations. Fortunately, online marketing has been introduced to allow a small business owner to promote their business online without spending too much money. Here are some of the popular marketing ideas for small businesses.

The first thing that you have to do is to put your small business on the Internet. It has been the most popular thing that has ever been invented. Because of this, it makes a good place to promote your products and services. You can launch your own website and look for cheap domain registration, hosting and site building options. If you already made your own website, then you need to use some free sources such as HubPages and Squidoo to make your products and services visible to a bigger market.

Second, you can launch and maintain a business blog. People turn to the Internet to find valuable information on certain topics. Be sure to provide them with accurate and reliable information that are related to the products and services that you are offering. The market place on the Internet is all about creating relationships and blogging is the best way to do this. You need to make a connection between the client and your business. Search engines will surely notice your website if you gain a lot of viewers.

Third is to take advantage of the social networking sites on the Internet. One of the hottest trends on the Internet today is social networking sites like Twitter, LinkedIn and Facebook. You can join these social networking sites and open a lot of networking and marketing opportunities. These networking sites will allow you to have an access to networks of friends, potential clients and family members. When you used these networking sites correctly, the visibility, credibility and popularity of your business will surely increase.

Fourth, you must market and brand yourself. It is one of the best small business marketing ideas that you can do. People are easily drawn to the owner who runs the business. If you are included in a reputable community-based organization, then you must mention it to your website. Customers will really like to know that the people they are doing business with are trustworthy and responsible. These marketing ideas for small businesses will surely help you increase your sales.




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