If you have your own business, you need to utilise to the fullest extent all the business tools available to you. If these tools are used properly, your company will shoot to stardom. How can this occur? The answer is in the presentation of promotional items and corporate gifts.
The greatest commodity of each business is its customers. This is half of the story, as most people would agree you will also find that the employees are just as important as the clients. Most employers don't realize this. They don't understand that happy employees mean happy customers and increased turnover.
It is important to make the client feel special and that is what the best businessman will do. Providing a good service is the foundation for every successful business. People have a lot of choices when it comes to spending their hard earned money. They can buy from one shop just as easily as another. What is the difference between both shops? Is it the price or something else? People want to feel that they are accepted as individuals. They do not want to feel like just a number from the general public. They want people to know more about them - their names and their needs. If you have to buy something from a shop, you will undoubtedly prefer to buy it from a shop where the salesman knows your name and the goods you usually prefer to purchase.
So the basic criterion is to develop the need of the customer. Here I want to quote an example, suppose there is an island where the people do not have the sense of wearing shoes. Two different shoe companies send their marketing expert towards that island to promote their product there so that they can establish their business in the vicinity. Both the experts visit the area and write their respective reports of findings about starting business. The marketing expert of one company wrote in his report that there is no potential of selling the shoes as the people living there don't have the habit of wearing shoes and rejects the proposal of business.
The marketing expert on the other company gives entirely different report from the previous one. He said that the vicinity is full of potential as people do not wear the shoes. The basic point is that we have to develop the need of wearing the shoes to the people of that island by some promotional items which will open the door to success for the company.
The greatest commodity of each business is its customers. This is half of the story, as most people would agree you will also find that the employees are just as important as the clients. Most employers don't realize this. They don't understand that happy employees mean happy customers and increased turnover.
It is important to make the client feel special and that is what the best businessman will do. Providing a good service is the foundation for every successful business. People have a lot of choices when it comes to spending their hard earned money. They can buy from one shop just as easily as another. What is the difference between both shops? Is it the price or something else? People want to feel that they are accepted as individuals. They do not want to feel like just a number from the general public. They want people to know more about them - their names and their needs. If you have to buy something from a shop, you will undoubtedly prefer to buy it from a shop where the salesman knows your name and the goods you usually prefer to purchase.
So the basic criterion is to develop the need of the customer. Here I want to quote an example, suppose there is an island where the people do not have the sense of wearing shoes. Two different shoe companies send their marketing expert towards that island to promote their product there so that they can establish their business in the vicinity. Both the experts visit the area and write their respective reports of findings about starting business. The marketing expert of one company wrote in his report that there is no potential of selling the shoes as the people living there don't have the habit of wearing shoes and rejects the proposal of business.
The marketing expert on the other company gives entirely different report from the previous one. He said that the vicinity is full of potential as people do not wear the shoes. The basic point is that we have to develop the need of wearing the shoes to the people of that island by some promotional items which will open the door to success for the company.
About the Author:
Liz Logan is the manager of Phoenix Corporate Gifts. A leading supplier of promotional clothing that can be branded with your company's logo. You can get more information at Corporate Gifts and don't forget to check out the Promotional Gifts.
No comments:
Post a Comment