Saturday, July 12, 2014

Make Your Next Social Media Marketing Strategy A Big Hit By Reading This

By Amory Lovins


There was a time, not even particularly long ago, when social networking services like Twitter and Facebook were used solely by individuals interested in connecting with friends and family. They are still used for these purposes, but they also now serve as effective ways to market a business. If you are interested in learning more about social media marketing, read on!

To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?

Use exclusive offers to entice your social media consumers. You can persuade your consumers with something that is unique that is not available to them anywhere else. You can put up a contest for social media friends. If you would rather do something else, then offer an item that is exclusive only to them. You can also limit your announcements to your social networks.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Check out the Facebook game app platform for marketing ideas. You could easily create your own game related to your products or industry. Facebook games are extraordinarily popular, and many of these games are brand oriented. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.

Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.

If you send out periodic newsletters, always provide a link to your website's Facebook page within it. This provides those people who receive your newsletter but might not realize you're on Facebook to "like" you or follow you. The more opportunities you provide for people to connect with you, the more likely they will.

It may be time to view social media marketing in a different light. It is no longer just a place where people go to waste time and post frivolous content. This is the opportunity for you to find new customers. Hopefully, by reading this article you will be able to have success with social media. Just go to your favorite social media site and get going.




About the Author:



No comments:

Post a Comment