Is it truly easy to connect the ideas of social media and retail? Seeing as how one is rooted in the digital sense and the other in the traditional sense, I do not think that anyone would have been able to make that particular connection. However, it seems like we're going to see how this plays out, according to stories regarding Facebook. This particular social network may enter the retail industry, which is noteworthy for Robert Jain Credit Suisse, as well as other financial entities.
Wired posted an article in regards to Facebook and how users may be able to purchase certain goods, based on ads. For those who don't know, you could buy items without ever having to leave Facebook's site, which is tremendous for convenience purposes. After all, no one wants to click around various websites in order to purchase anything on the Internet. For those who may not be as Internet-savvy as others, I cannot imagine an idea like coming across as unattractive.
Even though it's not like Facebook is the first company to go about this, it's a noteworthy event in any case. Companies like Apple and Google, according to the article, expanded in order to become retailers in their own respects so why shouldn't Facebook be able to go about the same kind of endeavor? In fact, Facebook's high level of engagement only helps to make this project even more important. Depending on what a business offers, the "Buy" button can prove to be quite worthwhile.
How exactly can this project prove to be a success, though? It's an interesting point, according to names the likes of Jain, but one thing that Facebook should not do is copy off of another business. To put it simply, Facebook has to be its own entity and creativity will only help to make this particular project stand out even more. Aside from similar elements which probably can't go overlooked, uniqueness is crucial and it's a point that Robert Jain Credit Suisse can bring to the surface as well.
It's clear that Facebook is looking to enter the world of retail like businesses have done in the past. Will Facebook be successful in this way? It's hard to say, especially when there are a number of variables to take into consideration. I believe that this project can help Facebook's reach and increase the level of user engagement in the short term. Only with proper planning, though, can this be more of a long term benefit for arguably the most popular social network.
Wired posted an article in regards to Facebook and how users may be able to purchase certain goods, based on ads. For those who don't know, you could buy items without ever having to leave Facebook's site, which is tremendous for convenience purposes. After all, no one wants to click around various websites in order to purchase anything on the Internet. For those who may not be as Internet-savvy as others, I cannot imagine an idea like coming across as unattractive.
Even though it's not like Facebook is the first company to go about this, it's a noteworthy event in any case. Companies like Apple and Google, according to the article, expanded in order to become retailers in their own respects so why shouldn't Facebook be able to go about the same kind of endeavor? In fact, Facebook's high level of engagement only helps to make this project even more important. Depending on what a business offers, the "Buy" button can prove to be quite worthwhile.
How exactly can this project prove to be a success, though? It's an interesting point, according to names the likes of Jain, but one thing that Facebook should not do is copy off of another business. To put it simply, Facebook has to be its own entity and creativity will only help to make this particular project stand out even more. Aside from similar elements which probably can't go overlooked, uniqueness is crucial and it's a point that Robert Jain Credit Suisse can bring to the surface as well.
It's clear that Facebook is looking to enter the world of retail like businesses have done in the past. Will Facebook be successful in this way? It's hard to say, especially when there are a number of variables to take into consideration. I believe that this project can help Facebook's reach and increase the level of user engagement in the short term. Only with proper planning, though, can this be more of a long term benefit for arguably the most popular social network.
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