Sunday, July 20, 2014

This Just In: Facebook Rolls Out Ads Manager For Mobile Devices

By Ayub Farooq


For all of your advertisers on the go, you'll be pleased to hear that Facebook has just rolled out an ads manager for mobile devices. This is going to change a lot in the industry. At first you might not think much of it, but just imagine: now you don't have to be sitting down at your computer in order to manage your Facebook ads. Suddenly you can now be waiting in the doctor's office or standing in line at the bank. For those of you always on the go, this is quite the update.

You can use this new feature to pause or resume a campaign. This is ideal if you want to temporarily stop your ads from being displayed to users but do not have access to a computer at the moment. This could for instance allow you to make a few improvements to your campaign before you decide to resume it.

We're not sure we can blame those sources. Ever since Facebook changed the way your ads and promoted posts become visible on their site, many people have reported that the effectiveness of their ads have dwindled. All while paying much more for the ads to begin with.

You can use the app to review insights. You can check how many users are seeing your ads and how many users are clicking on your ads. Use these insights to make decisions for your campaign, such as changing the schedule or temporary stopping your ads from being displayed if you feel that you need to make some changes.

Simply boot them up from your phone and get on with your life. You'll be amazed at how much time you save in a day when you're not concentrating on Facebook ads at home or in the office. If Facebook has finally done something right recently, it is definitely this development.

You can check the number of users who have seen your ads and keep track of how many users are clicking on your ads. This is a good way to get an idea of how successful your campaign is.The Facebook Ads Manager will make managing your campaign a lot easier. You should download the app and start familiarizing yourself with the different features.




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