Thursday, May 10, 2012

Getting The Most From Social Media Marketing

By Thomas Walters


The Internet gives individuals many methods of interaction, but social media sites are the newest member to that list. This is a fantastic development if you're promoting a service, website or product. Social media marketing is a fantastic method for reaching out to new customers, and for communicating with established clients. The following are some excellent methods for utilizing social media in marketing.

To create buzz around your products or services, use social media outlets to host chat sessions with your followers. Customers can learn about your business, as well as the future directions of your company. You can also add all the personal touches you want to your interactive forums.

If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Thank those that mention your name, and answer any questions they may have. This strengthens the bond between your brand and your followers. This will help your followers to see you as a person, not only a business.

Keep customers interested in you by not having them jump through hoops when first visiting your site. If visitors are greeted by a giant popup asking for personal information, they will just click the "back" button in disgust. An attractive, informative website that is easy to navigate is much more likely to keep Internet users coming back.

You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. People love to give feedback about products and are eager to chime in. They will give insight into exactly what they want and what they are looking for, and it is free.

Proofread everything you write for social media sites, like Facebook and Twitter, with extreme care. You should make sure your work looks professional. Using abbreviations is sometimes appropriate, especially on Twitter, but be careful. Make sure your content is concise but attractive.

If you want to further power your social media marketing, connect your blog with linkedIn. When one of linkedIn's share buttons is on your blog, you'll be able to get noticed fast. People can advertise your social media blog for you if they post it on their own social media sites. This can be a very productive method because there are over 100 million users.

Be careful if you decide you want to look into hiring a marketing company for social media. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. Businesses use myriads of fake social media accounts that they use bots to build. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.

Make sure you have a lot of interaction with your customers. For example, respond to other users' notes, statuses, images and updates. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.

As you are now aware, making the most of social media sites is a profitable way to get your business known. This not only allows for your current customers to boost your business's customer base but also lets the world see what you offer. You are sure to be pleased with the power of social media.




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