More and more people are using mobile phones, not only for making calls but for lots of other tasks as well. Web surfing on the phone has gone from being almost unheard of to commonplace as iPhone and other smart phone users come to rely on their phones for lots of daily tasks. Smart phones are a relatively recent invention, yet they now dominate the public's imagination when it comes to new gadgets and technology. You may be wondering if there's a way for you, as an online marketer, to benefit from this smart phone craze. There's an easy way for you to get your share of this market- build a mobile website. Mobile websites are a way for you to get on the cutting edge of new technology and dominate your niche. You'll get the best possible results from your mobile website if you adhere to the following rules.
How To Create A Mobile Version Of Your Landing Page: People with mobile phones are the targets that you want to focus upon and get to your website; Google AdWords is a prime example of a company that has a content network with a segmented division that entirely focuses upon those with mobile phones. By remembering that you are paying for each and every click representing a visitor to your site from a mobile phone, you must at least get them to the mobile phone landing page opposed to the desktop version or you could be losing money. The outward appearance of these pages will look identical, but they cannot be viewed with the same device because they are different. Your conversion rate, in other words, will plummet because the desktop version will not look very good on the mobile phone. This is why when you design a dedicated landing page for mobile phones, you should keep the design to the point and very minimal.
Short Forms: People accessing your website through their phones won't have the patience to fill out long forms on your site, even if they're used to texting. The mobile keyboards these days are pretty flexible, but still you find that people cringe at the thought of submitting large forms on mobile sites. As you can see, utilizing only the most important fields when creating your form is imperative. An example of this would be asking for their contact information, so when doing this only ask for their e-mail address; the rest can be found later. Make it convenient for your site visitors to convert into your prospects and customers, and respect them.
Your Copy Must Get Their Attention: If you want people to pay attention to your mobile site, the quality of your copywriting can make all the difference. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. Whatever you're marketing, this is the basic formula for success that you should keep in mind when creating your copy.
While it may seem challenging at first to design a great mobile website, keep in mind how many potential users you could be reaching. You will find that people love your site's mobile version if you do it the right way.
How To Create A Mobile Version Of Your Landing Page: People with mobile phones are the targets that you want to focus upon and get to your website; Google AdWords is a prime example of a company that has a content network with a segmented division that entirely focuses upon those with mobile phones. By remembering that you are paying for each and every click representing a visitor to your site from a mobile phone, you must at least get them to the mobile phone landing page opposed to the desktop version or you could be losing money. The outward appearance of these pages will look identical, but they cannot be viewed with the same device because they are different. Your conversion rate, in other words, will plummet because the desktop version will not look very good on the mobile phone. This is why when you design a dedicated landing page for mobile phones, you should keep the design to the point and very minimal.
Short Forms: People accessing your website through their phones won't have the patience to fill out long forms on your site, even if they're used to texting. The mobile keyboards these days are pretty flexible, but still you find that people cringe at the thought of submitting large forms on mobile sites. As you can see, utilizing only the most important fields when creating your form is imperative. An example of this would be asking for their contact information, so when doing this only ask for their e-mail address; the rest can be found later. Make it convenient for your site visitors to convert into your prospects and customers, and respect them.
Your Copy Must Get Their Attention: If you want people to pay attention to your mobile site, the quality of your copywriting can make all the difference. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. Whatever you're marketing, this is the basic formula for success that you should keep in mind when creating your copy.
While it may seem challenging at first to design a great mobile website, keep in mind how many potential users you could be reaching. You will find that people love your site's mobile version if you do it the right way.
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