Thursday, January 5, 2012

Cooper Tires Treats You Like Family

By Kerry Tsang


From its inception in 1914, cooper tires became a world leader in the manufacture of superior performance tires that earned this company the reputation of exceeding the demands of multi-nationals. This innovative company rose to the status of 4th largest tire producer in North America, ranking 9th worldwide, servicing 155 countries with an employment record of 13,000 workers. Recognized as a global leader, this highly-regarded company is one of only two tire manufacturing companies in the country owned by the United States.

World War II directed this company's sense of responsibility, flexibility and patriotism that met the challenges of the United States by changing their production focus to the war efforts. Innovative thinking and smart business sense brought mergers and acquisitions that contributed to phenomenal growth in the world market.

Today, Cooper and its family of companies boasts over 65 manufacturing facilities around the globe. Renown for its incomparable strength in customer service, it continues to create new opportunities for growth with technical and design excellence in new products. This dynamic company continues to reach for excellence in improved plant efficiencies that extend to research and development within rapidly developing nations worldwide.

High standards of excellence are the dynamics of the philosophy in the mission statement that drives Cooper Tire. Doing the right thing is the premise that guides company standards. Their core principals incorporate the creation of high-quality, innovative products that deliver exceptional value and service, integrity with a priority for safety, accountability, earned respect, trust and respect for the cultures and customs of all diversities.

With maturity this company has experienced an evolution of change, yet they remained centered in their focus in motivation toward exemplary customer service and satisfaction and the driving force of continual shareholder value growth. People oriented, this company places great value on strong relationships. Actions are geared toward the company's collective good with supportive endeavors that encourage learning and development.

The Cooper line of tires stands tireless in its drive to the finish line that enlists safety, technology and innovative creativity extended to everyone from the Sunday driver to the competitor at the raceway. The good of all is at the heart of their designs, manufacturing and production. The goal is in honoring their scrupulous reputation as the best tire company to do business with. Creative thinking, research and development drives the spirit of motivation in creating tires that are nothing but the best.

Today, the auto industry recognizes their part in taking responsibility for sustainability of the planet. The green movement has long been an involvement that this tire company takes seriously. Low-rolling resistance tires have been productive in reducing vehicle emission pollutants for better air quality. Company research and development continues to look for new ideas that provide products that lower costs, fuel consumption and environmental damage.

Cooper tires continues its legacy to evolve by looking, listening and learning for understanding the scope of its direction into the future. As a leader in the tire industry, their process of excellence, with a record of surpassing the ordinary in design and engineering, seeks yet a step beyond in meeting consumer and environmental needs on a global scale. Exceeding the needs of the world is their goal.




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