Friday, January 27, 2012

Affiliate Programs: The Simplest Way to Maximize Clicks

By Victoria Caldwell


Pay per click affiliate programs can bring some major money to your website. Select the right PAY-PER-CLICK affiliate programs and your site will be bringing in $10 to $10,000 and each month, each month. Let's see how you can maximise your earnings by increasing the amount of clicks.

Placement of Ad Units

Clicks are higher for ads placed within and near to the main content of the web pages. Adverts placed in the side bar, page footer etc have lower click through rates than advertisements placed within the content. Nonetheless there are sites that generate some good money thru ads in the footer and side bar. It requires a bit of testing and trying to identify the ad formats and placement which will work for your website.

Advertisements placed in the content work most effectively. People now tend to click links that appear naturally in the articles or text content they are reading. When linking right to advertisers, ensure you place your links in the article or text content. Unlike in case of Google Adsense, you can ask your fans to click on your affiliate links.

Place the adverts towards the beginning of the page. Advertisements placed toward the top have better odds of getting clicked. Ensure your visitors can see the ad without scrolling down. Nevertheless remember to place a big ad unit at the base of an article. Visitors do click on ads placed at the bottom of an article. They feel the ad as a natural continuation of the content of the content.

Make the Advertisements Blend In

Make the advertisements look as a part of the internet site. Ensure the links of the ad, navigation links and other links have the exact same color. This gives the belief that the advertisements are definitely part of the web page. This increases the chances of getting a click.

You can also play with the ad formats, colours and placement a bit to identify the best performing mix. Nonetheless the guidelines above will help you increase clicks with whatever pay per click affiliate programs you are using.




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