Exhibit Transport brings 15 years of experience and the knowledge gained from servicing hundreds of trade shows in every area of the world. Your company may be considering exhibiting at a trade show this year, these handy tips and tricks are good reading prior to making any arrangements or plans. Make sure your 2012 trade show efforts are highly effective.
Before attending any trade show, we strongly recommend doing some research into that particular trade show. The company that is holding the trade show could be potentially over-hyping it to try to attract attendees. Contact other companies who have attended that trade show in the past to find out if they had a positive experience or if you should pass on it. Especially for a new company or if you're on a limited budget, you want to attend a trade show that has been proven to attract a large number of attendees.
Attending just any trade show that caters to your particular industry might not always be wise. Find out which trade shows are most likely to be attended by the people who represent the companies you want to do business with.
When you get ready to make an appearance at a trade show, make sure you get the word out to your current customers as well as possible customers in your segment of the market. Let them know you will be attending that specific trade show - ideally you will be able to utilize this trade show appearance to your advantage and announce the launch of your new product line or a service you're providing.
Get your sales team prepped well ahead of time and make sure they know exactly how you want them to represent your company at the trade show. A trade show appearance is your chance to generate new business from leads or even make a sale while you're there. With that in mind, your sales team needs to be able to immediately connect with anyone who comes to your booth - as well as qualify them to determine if they are a good fit for what you are offering before making a sales pitch.
Any leads to potential customers you pick up at the trade show should be followed up as soon as the trade show is over and you're back in the office. It is absolutely imperative that you act as quickly as possible while your company is still at the forefront of any customer's mind.
Grab the attention of your customers and potential customers who are attending the trade show by utilizing an eye-catching billboard or exhibit at your booth. If you have any signage at your booth describing what your company offers, make sure it is easy to scan quickly so trade show attendees know right away why they want to stop at your booth and learn more.
Giveaway items should ideally be of some value such as a marketing guide that any potential customers could get use out of.
If you have a plan to attend a trade show and you have a trade show booth, product demos or other properties that need shipping to the venue, contact Exhibit Transport right away. With our extensive experience, we can assist you with all the details including freight, customs clearances and most importantly - make sure your items get to the trade show on time and undamaged. Trust in Exhibit Transport to help you make your trade show appearance the success you deserve!
Before attending any trade show, we strongly recommend doing some research into that particular trade show. The company that is holding the trade show could be potentially over-hyping it to try to attract attendees. Contact other companies who have attended that trade show in the past to find out if they had a positive experience or if you should pass on it. Especially for a new company or if you're on a limited budget, you want to attend a trade show that has been proven to attract a large number of attendees.
Attending just any trade show that caters to your particular industry might not always be wise. Find out which trade shows are most likely to be attended by the people who represent the companies you want to do business with.
When you get ready to make an appearance at a trade show, make sure you get the word out to your current customers as well as possible customers in your segment of the market. Let them know you will be attending that specific trade show - ideally you will be able to utilize this trade show appearance to your advantage and announce the launch of your new product line or a service you're providing.
Get your sales team prepped well ahead of time and make sure they know exactly how you want them to represent your company at the trade show. A trade show appearance is your chance to generate new business from leads or even make a sale while you're there. With that in mind, your sales team needs to be able to immediately connect with anyone who comes to your booth - as well as qualify them to determine if they are a good fit for what you are offering before making a sales pitch.
Any leads to potential customers you pick up at the trade show should be followed up as soon as the trade show is over and you're back in the office. It is absolutely imperative that you act as quickly as possible while your company is still at the forefront of any customer's mind.
Grab the attention of your customers and potential customers who are attending the trade show by utilizing an eye-catching billboard or exhibit at your booth. If you have any signage at your booth describing what your company offers, make sure it is easy to scan quickly so trade show attendees know right away why they want to stop at your booth and learn more.
Giveaway items should ideally be of some value such as a marketing guide that any potential customers could get use out of.
If you have a plan to attend a trade show and you have a trade show booth, product demos or other properties that need shipping to the venue, contact Exhibit Transport right away. With our extensive experience, we can assist you with all the details including freight, customs clearances and most importantly - make sure your items get to the trade show on time and undamaged. Trust in Exhibit Transport to help you make your trade show appearance the success you deserve!
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Looking to find the best deal on trade show shipping, then visit www.exhibittransport.net to find info and advice on trade show services for your exhibition needs.
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