Friday, January 20, 2012

Making a blog for your website

By Zeth Martin


Blogs help with on-site optimisation for several reasons; the website becomes larger and the search websites take under consideration the size of a website when ranking categorical pages. In addition, search sites love new content to crawl. There are numerous fun and straightforward tools to integrate into blogs; feeds, tagging and bookmarking, are easily implemented by installing plug-ins. Here are one or two steps to consider when making a blog for your website:

When deciding which blog software to use for your site you need to consider a bunch of factors. If your website is made using open source than you would use an open-source blogging software like WordPress. If your internet site is built using custom software consult with your development group on which blog software works for your website. It is very important to have your blog have a resemblance to the look and feel of your principal site. Almost all of the blog software out today has "skins" or "themes" that are simply wired into the blog software.

Blogs can be used for content creation providing a handy way of researching explicit subjects and writing an article around the subjects and quoting other resources on the web. An internet site owner can create these blog posts internally or hire an internet marketing specialist or intern to draft content for the blog. Importing RSS feeds into your blog can help you gather current source material together simply

Researching the Net to find other blogs or web sites that compliment the topics discussed on the website owner's blog and requesting a link to the blog post as a resource could be a good selling methodology. You may offer to pen guest posts on other peoples blogs in return for links. Generally this is a basic selling activity. While promoting a blog is thought to be an off-site S.E.O strategy, it plays a vital part during the process of installing a blog.

Blog optimisation is the method of integrating keyword research from the S.E.O campaign and adding these keywords throughout the blog post. Many times this activity is given to an SEO Consultant because most site managers don't want to learn the HTML needed to optimize the link structure.

The versatility of blogs is one of the reasons they are so amazingly popular. Make sure you milk the blogging as a method to pitch your website.




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