Dr. James A. Roberts discussed with Allen Cardoza on L.A. Talk Radio, America's obsession with consumerism-pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.
Dr Robert's book, "Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy" talks about 3 ways to measure our financial health. The first is to see how much money we have put away for a short term emergency. The second is to see how much we have put away for a long-term emergency, like losing our job. And the third is to see how well we have managed our credit card debt. Should we fall short on these three areas, we need to evaluate how we spend our money.
Dr. Roberts offers practical, helpful advice for how to correct the materialistic trends in our lives, trends that lock us into a cycle of stress and financial hardship. A new The Paradox of Choice for the modern reader, Roberts's Shiny Object is far more than a polemic against spending or a critique of capitalism-it's an exploration of how we can learn to live happier, fuller, more productive lives today.
Dr. Roberts has been a professor of Marketing since 1991, and he is currently working in Waco, Texas, as a Ben H. Williams Professor of Marketing at Baylor University. In total, he has published about 75 articles in numerous academic journals related to psychology and marketing. The professor is also a winner of two "Paper of the Year" awards.
Additionally, Dr. Roberts has been recognized for excellence in the classroom where he has taught his brand of marketing and the social ramifications of our consumer culture to thousands of graduate and undergraduate students. A primary focus of Dr. Roberts's work over the last 15 years has been the psychology of consumer behavior. He is somewhat of an anomaly among marketing scholars, in that his research is largely focused on the "Dark Side" of consumerism and marketing
Dr Robert's book, "Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy" talks about 3 ways to measure our financial health. The first is to see how much money we have put away for a short term emergency. The second is to see how much we have put away for a long-term emergency, like losing our job. And the third is to see how well we have managed our credit card debt. Should we fall short on these three areas, we need to evaluate how we spend our money.
Dr. Roberts offers practical, helpful advice for how to correct the materialistic trends in our lives, trends that lock us into a cycle of stress and financial hardship. A new The Paradox of Choice for the modern reader, Roberts's Shiny Object is far more than a polemic against spending or a critique of capitalism-it's an exploration of how we can learn to live happier, fuller, more productive lives today.
Dr. Roberts has been a professor of Marketing since 1991, and he is currently working in Waco, Texas, as a Ben H. Williams Professor of Marketing at Baylor University. In total, he has published about 75 articles in numerous academic journals related to psychology and marketing. The professor is also a winner of two "Paper of the Year" awards.
Additionally, Dr. Roberts has been recognized for excellence in the classroom where he has taught his brand of marketing and the social ramifications of our consumer culture to thousands of graduate and undergraduate students. A primary focus of Dr. Roberts's work over the last 15 years has been the psychology of consumer behavior. He is somewhat of an anomaly among marketing scholars, in that his research is largely focused on the "Dark Side" of consumerism and marketing
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Learn more about Dr. James A. Roberts. Stop by Allen Cardoza's site to listen to the interview in its entirety.
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