Friday, October 12, 2012

Quick and Simple Methods for Better Content

By Ben Bass


The key to most of your business online is going to be creating content that both captures and keeps the attention of the people who read it. If you have a blog, then you can achieve the fabled sticky blog. Once people get a glimpse of your information, then your bounce rates will drop. Reduced bounce rates will help you increase your standing in terms of Google, your search rankings and your SEO. And obviously you'll have the increased opportunity to build business relationships that are strong and solid. So, obviously, the time you put into improving your content is going to be time well spent.

To make your content more effective, especially in regard to a sales page, take some tips from some of the best copywriters. Just apply what people have proven to work in years past. You won't need any tricks to make this work. Take the time to explain as much as you can about the offer that you are presenting. This is a tactic that usually works. When you write in this manner, your sales copy should not become mundane. But this works very well for building good rapport and positive feelings. People will trust you, as long as they know what is going on. It is easy to write a long sales letter, especially if you are including all of the details possible.

When you are thinking about what to write, you will realize that there is always an internal dialogue going on in your mind. You are probably asking yourself questions, and also expressing opinions about what you are reading. Regardless of who you are, this type of processing is always occurring. So when you are writing your articles or blog posts, pay attention to what you are writing. Always try to think from the reader's perspective. This is a habit you need to master. This will allow you to think from their perspective, which will inspire you to come up with questions and issues that you can use while writing.

People are always interested in what recognized experts say on popular topics, but you can also turn this into something even more interesting. Start with a statement made by an expert that you disagree with, and create a powerful argument on the other side. Make sure your article is well researched so that it doesn't look like you're just talking out of your hat. Some readers will support your position, others won't, but it will get a reaction out of them. Be sure to ask questions at the bottom of your article or post, and tell people you want to hear from them. As people start to contribute, you'll get comments on your comments, and this builds momentum for your site.

When you use these suggestions to improve your content, people will notice that you pretty much understand what's going on in your niche. No need to tell you how important that is or what it can do to your standing and reputation. When you really want your blog to go places, all of these things can help you find the motivation you need to get there.




About the Author:



No comments:

Post a Comment