Thursday, October 25, 2012

How To Get More Eyes on Your Marketing Content

By James Steele


There is much more to a successful article marketing campaign than most realize. One very challenging task is having a full-fledged campaign in place that is not performing well. There are important steps all along that of course begins with the article, itself. The only thing you can do is focus on making each step the best you can to the extent you exert control. You should always keep learning about additional methods to strengthen your article writing ability.

The words "Panda" and "Farmer," referring of course to Google's update, have struck fear in the hearts of article marketers because of the massive changes that have taken place. Whereas in the past, all you had to do to get your article highly ranked was to submit it to one of the top directories, since early 2011, this no longer works as well. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. The only real trick to content syndication is creating the kind of content that high quality sites in your niche can make use of.

Yet another unique method of producing content that is different is to have a mock debate with an expert in your niche. There is never a reason to actually do anything like really get a hold of the person. This is not hard to do since you are only creating content centered around an imaginary debate with the person. But still, this is something very rarely seen in places like article directories, and publishing this on your site will provide new and engaging reading.

There are a number of ways to find inspiration for content, but for now we will list one method that works well. Ecommerce sites that get a lot of traffic are ideal places to get ideas to write about. Ebay and Amazon are the two best known ecommerce sites, and it is there where you will find inspiration. If you want to keep things really simple, then you can just look at your keyword list. As you can see, using these sites plus your list will keep you busy writing content for a long time.

Make the decision to be committed, and then always take strong action on these points.




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