You might assume that the question of how to sell anything is wholly dependent on the product being sold and the customer to whom it is being pitched. That is actually not the case. The truth of the matter is that all goods and services can be marketed and sold the same way, as long as the person selling them is aware of what they are doing.
A central part of the sales pitch is getting the customer's attention. This is far easier said than done. These days society comes with an almost endless torrent of messages and sales pitches all vying for the customer's attention and money. The modern consumer has become incredibly good at blocking out advertising thanks to years of using the internet and watching TV. So the main job of a good marketer is to get their attention.
People's attention spans are smaller today than they were even ten years ago. Everything now loads distraction on top of distraction and customers are wary of companies looking to claim their capital. A good sales pitch is one, therefore, which attracts their attention immediately. Knowing how to do this is the first and most important part of any marketing philosophy.
A common technique for getting the customer's attention is the offer of something free. This should be both useful and relevant to the product being sold. A free sample is all well and good but putting in a bit more imagination here will pay greater dividends. Consider, for example, the selling of a health product.
In order to get your potential buyers eyes on your product you could send out a free booklet with health advice and information. This should not be phrased like a high pressure pitch but rather a genuinely useful reference point for a health conscious person. This shows the customer that you know what you are talking about, are reliable and can be trusted with their health related concerns.
When asked what the most important thing about a pitch is most people will tell you 'information.' This is not the case. The real crucial element is tone. It doesn't matter if you are not talking face to face, the way you say the information is much more important than the information itself.
So, when thinking about how to sell anything, think heavily about how you sound. It is all about the way our pitch makes them feel about the product and how quickly you can claim their focus. This will help you make that crucial pitch and sell your product.
A central part of the sales pitch is getting the customer's attention. This is far easier said than done. These days society comes with an almost endless torrent of messages and sales pitches all vying for the customer's attention and money. The modern consumer has become incredibly good at blocking out advertising thanks to years of using the internet and watching TV. So the main job of a good marketer is to get their attention.
People's attention spans are smaller today than they were even ten years ago. Everything now loads distraction on top of distraction and customers are wary of companies looking to claim their capital. A good sales pitch is one, therefore, which attracts their attention immediately. Knowing how to do this is the first and most important part of any marketing philosophy.
A common technique for getting the customer's attention is the offer of something free. This should be both useful and relevant to the product being sold. A free sample is all well and good but putting in a bit more imagination here will pay greater dividends. Consider, for example, the selling of a health product.
In order to get your potential buyers eyes on your product you could send out a free booklet with health advice and information. This should not be phrased like a high pressure pitch but rather a genuinely useful reference point for a health conscious person. This shows the customer that you know what you are talking about, are reliable and can be trusted with their health related concerns.
When asked what the most important thing about a pitch is most people will tell you 'information.' This is not the case. The real crucial element is tone. It doesn't matter if you are not talking face to face, the way you say the information is much more important than the information itself.
So, when thinking about how to sell anything, think heavily about how you sound. It is all about the way our pitch makes them feel about the product and how quickly you can claim their focus. This will help you make that crucial pitch and sell your product.
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