A popular question, is just what is SEO? SEO stands for search engine optimisation, which can make or break your business.
Let's assume you don't even have a website, let alone domain yet. You will need a domain name that is short and snappy so people can easily remember it. Try to avoid putting hyphens in if you can avoid it. Including keywords in your domain is a top recommendation.
Once you have sorted your domain, it is time to setup a website. Your product or service will largely dictate the layout of your website. Google and other search engines are currently ranking things like blogs quite highly. However this, like many things, won't last forever, and you need to plan for the long term. Google likes blogs because of the constant change in fresh content. If you are planning on utilising a CMS, make sure you pick one that is search engine friendly. Some can be done easily such as Drupal, which allows for many SEO customisations to be employed.
Be aware of using meta tags as they certainly don't have the kind of effect on SEO they used to. If you do employ meta keyphrases, make sure the words appear on the page they are listed on. Make sure to include a meta description as Google uses this for its own search engine listings.
Internal linking is vital and using keyphrases in the anchor text is an excellent SEO method. If your primary navigation does not include links to every "key" page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate. If there is content you don't specifically want the whole internet to see, then use robots.txt as follows:
User-agent: * Disallow: /
This prevents spiders from listing certain pages and documents.
There are many other SEO techniques to learn about, but these are some of the most important- best of luck!
Let's assume you don't even have a website, let alone domain yet. You will need a domain name that is short and snappy so people can easily remember it. Try to avoid putting hyphens in if you can avoid it. Including keywords in your domain is a top recommendation.
Once you have sorted your domain, it is time to setup a website. Your product or service will largely dictate the layout of your website. Google and other search engines are currently ranking things like blogs quite highly. However this, like many things, won't last forever, and you need to plan for the long term. Google likes blogs because of the constant change in fresh content. If you are planning on utilising a CMS, make sure you pick one that is search engine friendly. Some can be done easily such as Drupal, which allows for many SEO customisations to be employed.
Be aware of using meta tags as they certainly don't have the kind of effect on SEO they used to. If you do employ meta keyphrases, make sure the words appear on the page they are listed on. Make sure to include a meta description as Google uses this for its own search engine listings.
Internal linking is vital and using keyphrases in the anchor text is an excellent SEO method. If your primary navigation does not include links to every "key" page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate. If there is content you don't specifically want the whole internet to see, then use robots.txt as follows:
User-agent: * Disallow: /
This prevents spiders from listing certain pages and documents.
There are many other SEO techniques to learn about, but these are some of the most important- best of luck!
About the Author:
If you are looking an search engine optimisation company try SEOShrink. SEOShrink are specialists in SEO services.
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