Friday, August 26, 2011

Corporate identity How uniforms help.

By Alex Jones


Let us start from a yarn to clarify the subject of the culture of company. Following sworn statement is that of a leader of a company latterly made by the mixture of 2 business companies:" When I need a new part, I am able to ask somebody of the company to work on it: he will return in his office and I will not examine it for two months but he's going to return with a file of 2,5kg containing all the plans, sketches and drawings illustrating how possible it is for a machines giving the chance to make it, the workshops and the new factories to install the machines. Vis-a-vis this same problem, someone of the company B immediately will seek under treating in the yellow pages of the list.

This history characterizes well the culture of company like a way express to the company to answer the Problems. The idea of culture of company is not contemporary. For a long while the heads of undertaking tried to create a" spirit house", characterizing the specificity of their knowledge with regard to the simultaneous companies.

In this first observation, the culture of company makes it possible an establishment to dissociate those which surround it nonetheless , this concept touches the interior even of the company. The company is, indeed, an area of conflicts and tensions between several professional cultures, regional, even state.

This commercial community and social heterogeneous with need for consistency to function in an optimal way. The culture of company, including the uniforms makes a contribution to a typical vision of all of the workers who compose this community. In a first part, the meaning of the culture as its formation will be studied starting from recent analyses.

Then, in a second part, this file will approach the implication of the culture of company in management. Ultimately, and in last part, the management of a company will illustrate an instance of application of culture of company. To conclude, a point will be on the use of a culture of company.




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