When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
Firstly there's no have to go to the local printers for anything. Buy prime quality paper online and ensure that your marketing material is produced on the same top of the range paper. Ensure envelopes match the style and quality of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Designing emblems, brochures flyers etc is simple. There and now a number of websites where independent designers hang out "they make their living making high quality designs and they're really inexpensive "you see their other work and how they've been arranged by their clients. Three great sites are: elance.com, fiver.com and oDesk.com
When you've your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Now business cards: In England there is a great online business card company called moo.com (yes truly) "they produce surprising cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
Firstly there's no have to go to the local printers for anything. Buy prime quality paper online and ensure that your marketing material is produced on the same top of the range paper. Ensure envelopes match the style and quality of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Designing emblems, brochures flyers etc is simple. There and now a number of websites where independent designers hang out "they make their living making high quality designs and they're really inexpensive "you see their other work and how they've been arranged by their clients. Three great sites are: elance.com, fiver.com and oDesk.com
When you've your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Now business cards: In England there is a great online business card company called moo.com (yes truly) "they produce surprising cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are specialists in wedding photography London but also cover all the UK.
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