Saturday, April 9, 2011

Why Aren't All Websites Priced the Same?

By Shawn Olson


I get asked a lot of questions about the web design field. One that is popular is the question "Why are your websites priced differently?" There are a lot of factors that go in to web design, so there are a lot of answers to this question.

The most obvious reason is that not all websites require the same things. Some websites have more design work and coding than others. The fewer things you add to your site, the less expensive the site will be. However, this also poses the issue of the website not being as effective, which is something to strongly consider when choosing a web design.

Web designs also fluctuate according to the needs of the business trade. Some businesses will require different types of design than others. For example some businesses may need PayPal or Shopping Cart capabilities. Other sites might need in depth coding, such as reservations, etc. The more design work involved the more the website will cost.

Another question I get asked a lot is why do professional web designers have such a wide range of price quotes? One company can be hundreds of dollars cheaper than another. Why is that?

Size of Company and Staff - Larger companies with a skilled staff typically charge more than a company that is smaller and just starting out. The more experience and skill, the higher the price range typically is. Professional companies can afford to charge more because they have a wider clientele than new, smaller companies.

Good Reputation - The reputation a company has also factors in to the design price. Reputable companies are favored because they have a good history to back up their portfolio. Reputation can play an important role in how well a company does and what they can charge.

Expertise Level - Every company has their own level of expertise. The more knowledgeable the company, the better designed your site will be and the more your site will cost. Certain companies have a special interest in certain aspects of web design that can also increase price, such as SEO customization.

It's not a bad choice to shop around for prices. It is, however, not good to automatically choose the cheapest company you can find. Compare the different companies against one another based off their skills and services, and not solely on price quotes. This will give you a much better choice of getting a site designed the way you want.




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