Saturday, April 2, 2011

Strategies To Strengthen E-Mail Deliverability

By Bob Blackburn


Even though Facebook and Twitter have grown in popularity as communication tools, online marketers still regard email marketing to be an important tool. Email is so effective because almost everyone uses it, so learning to leverage it is a great way to increase conversion rates and boost sales. You also have the ability to build relationships with your subscribers. However, if those emails aren't reaching their destination, all your work will be for nothing, so you'll need to address this issue. This article will discuss three tips that could help you improve your email deliverability rates.

Do not utilize email attachments because they usually contain viruses. In addition, some email attachments are very large and will bounce back from some of your email recipients. If you have info that you want your readers to download, upload it to your website first. Then send them a link to download via an email. If you have been noticing, the best way to send a file is via a link. This is a safe way to deliver the file you're sending. At the same time, it increases your deliverability rate. Owning a double opt in is a great strategy for getting rid of deliverability. When you deliver your original email, it will contain a confirmation link. The recipient has to click on the confirmation link to verify themselves. Also they must confirm that they indeed subscribed to your email list.

One of the errors that many organizations do is using their corporate email to send out their marketing campaigns. Even though there is nothing wrong with doing it like that, you shouldn't want to deal with the risk. Because if your emails end up getting blocked, your day to day business communications will also get affected. For instance, if you own an email address to contact your business partners and clients, ensure that it is safe and only used for one thing. Have a dedicated email address for all your email marketing needs.

Sometimes emails will bounce back at you undelivered, so you will need to take action quickly to remove those addresses from your mailing list. This will help you keep your list clean, but also helps to avoid you being labeled as a spammer, as you could find your email blocked if more than 5% of your emails bounce. So keep an eye out for emails that bounce because in the long run you want your email marketing to give results and not be limited because of such issues. Besides, if you do decide to use an email service provider for your marketing efforts you won't be paying for extra subscribers that don't exist. Don't ignore this tip if you want to protect your marketing reputation and keep your costs down at the same time.

Try not to send out identical email messages in bulk, as this could raise red flags. Instead of sending out a huge number of emails all at once, try to send them out in smaller batches. This makes it easy for you to have your email safely delivered to your targeted list. In conclusion, this article shows us how to be good email marketers and how to avoid spam traps. It is not difficult, but common sense to use these suggestions when starting a email marketing campaign. When your subscribers consistently get your unblocked emails, you will see your response rate go up. Then, you will be able to get more from your email marketing campaign.




About the Author:



No comments:

Post a Comment