Friday, April 8, 2011

SEO Errors That Can Wreck Your Campaigns

By Jason Nieder


Search engine optimization is a skill that every Internet marketer needs to have. If you do SEO correctly, it can easily bring you lots of targeted traffic that you don't even have to pay for. You get to choose how targeted your search engine traffic is, as it all comes down to the keywords you pick. Yet it's very common to see marketers, especially newbies, make mistakes when they try their hands at SEO. Let's look at a few of the most common and harmful mistakes to make sure you avoid them in the future.

It is a waste of your time to submit your site to the hundreds of search engines that you find on the internet. The fact is; there are only three major search engines that you need to focus on to get all the traffic that you need. Google is the biggest search engine giant and then there is Bing and Yahoo. If you can put in time to get ranked in these search engines, it will be enough for you. All the other smaller search engines hardly get any attention from the web users, which means trying to get your site indexed and ranked with them won't yield any great results.

Don't use auto-generated content on your website if you truly want it to stand out from your competition and if you want to impress the search engines. There are many software tools that scrape content from other sites, mix and match to generate content for your website automatically. This tactic will not enable you to reach the top of the search engines, and it certainly won't give your site a quality or authority site appearance. You'd be better off placing quality, unique content on your site rather than going after the latest automated program on the market.

Last but not the least; do not use cloaking techniques to create doorway pages to mislead the search engines to give you high rankings. Today's search engines are clever enough to catch such maneuvers, which is why it's not even worth trying. You're better off staying away from sneaky methods like cloaking web pages, as it could mean all the work you did on your site was for nothing once the search engines find out and block you. If you focus on using honest methods of SEO, such as placing relevant and optimized content on your site, you'll go much further.

To summarize, from the above article we learn that effortless gaffes can be taken care of simply if you do your homework. These are common bloopers that new Internet marketers make when they're optimizing their site for search engines. After you are knowledgeable of these basic points and pay your attention to both the visitors and the search engines then you'll begin to recognize a stream of visitors coming toward you. On the whole, SEO is not as convoluted as a lot of people imagine it to be. In all actuality it's just a gathering of easy tasks that you'll need to do time after time; could be boring although it can offer marvelous outcomes throughout the course of time.?




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