Novel technologies are aiding marketers and sales people attract sales more successfully. marketing automation packages now play a giant role in aiding this process. Although the flexibility of each program varies, the largest part have the capacity to walk a prospect through a number of personal and branded contacts to ultimately convert the prospect into a paying customer. To give you an idea of the flexibility of a promotion automation product, I have listed the following campaign that has been used profitably by different real estate agents.
1) Lead capture - A prospect lands on a landing page that has a form to fill out in trade for free comps of their area.
2) When a prospect fills out the form, they are immediately emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.
3) Regardless of whether or not the real estate agent has called the prospect yet, the marketing automation system sends out a personal introduction by email that looks like it was from the agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Often the email will direct the prospect to view an web video.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect's communication preferences.
6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.
5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
1) Lead capture - A prospect lands on a landing page that has a form to fill out in trade for free comps of their area.
2) When a prospect fills out the form, they are immediately emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.
3) Regardless of whether or not the real estate agent has called the prospect yet, the marketing automation system sends out a personal introduction by email that looks like it was from the agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Often the email will direct the prospect to view an web video.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect's communication preferences.
6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.
5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
About the Author:
Listing leads from the Redex provides real estate agents with a continual list prospective customers.
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