Sunday, January 5, 2014

Would You Like To Sell Refrigerators? - Here Are Some Ideas

By George Dodson


It was in 1805 that the very first operative refrigeration was designed by Oliver Evens The system would collect heat from the interior by moving vaporized refrigerant through the coils. The refrigerant moving through coils soaks up the heat and transfers it outside and releases it. The vapor would return to a liquid state where it recycled for use again. In 1894, Jacob Perkins was successful in making the first practical appliance using this technique. The old days of the icebox were gone and every home had a refrigerator.

Refrigeration has become so common these days that it has become part of our lives. However, when it starts malfunctioning, it creates a problem. Purchasing a new one becomes an option now. There is a person in the store who persuades us to get one. That is the refrigerator salesman.

What are some of the tricks of the modern day refrigerator salesman?

One very important trick is to be an advisor to your clients. That way, you get to know them and their needs, desires, and proclivities. That way, you earn their trust, which is extremely valuable. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.

Another trick is to provide you with three choices. The costliest one would be the first choice. This would automatically make the third one the lowest. Usually, when a person is given three choices, they feel that the right choice would be the middle one. Obviously, the middle one would neither would be the cheapest nor the costliest. This makes them choose the middle one.

Know your products solid. You should be ready to answer any questions they have. Be able to describe both the pros and cons of that refrigerator you want to sell. This would enable you to build their trust. Be able to explain why your products are better than the competition.

Be confident about your product. Know that it is quality, and just what the customer wants and needs. Communicate that confidence by making eye contact when you speak to our prospective customers. Be enthusiastic when talking about this particular refrigerator. Think like your buyer. Feel and utilize the buyer's emotions. How would you feel if you were in there buying from you? How would you feel after you bought this particular model? Your sales pitch should concentrate on these feelings. Convey to them how good they would feel when they buy and use this refrigerator.

It would also be good to make them see how things would improve with this product. Go for it. They came in to purchase a refrigerator. You can tempt them by explaining the good features of the product and how it would enhance the quality of their lives.

Finally, build long-term trust through thinking long term. If they do not buy today, they will be back because they trust you.

Never give false information to the customer. Being knowledgeable, it is now a days easy for them to find the truth. Be up front and honest with them. Once they think you have lied to them in anyway, you have lost their trust.

After sales follow up is also essential. Be there for them and help them to appreciate what they have just purchased. Tell them about any rebates or offers which would benefit them. In this way, you will continue to build trust for that long-term relationship. This would eventually result in good salesmanship and also increased sales.




About the Author:



No comments:

Post a Comment