A couple of months ago, I commented on the idea of the Tweet-a-Coffee program that Starbucks implemented. On the surface, I thought that it was a great move to make, especially when considering the idea that it would be an easy way for individuals to give small gift cards to their friends and family members. However, it's been quite some time since said implementation, so how can a Long Island social media agency comment on it now? It seems like the results have been, to some degree, positive.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
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