Wednesday, January 1, 2014

Copywriting Styles

By Hedrick Lepsch


The writing styles are just as diverse in copywriting as in regular writing but oftentimes they are misunderstood and are not taught in school the same way regular writing was. Here are some recognizable styles that you will notice while surfing the internet.

It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.

Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.

Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.

It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.

Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.




About the Author:



No comments:

Post a Comment