Monday, April 1, 2013

The Important Role Personal Branding Plays In Empower Network Success

By Howe Russell


One of the biggest rules to success is personal branding and today we're going to look at why this plays a game changing role in affiliate programs like Empower Network and Global Domains International. There are too many people who get this wrong and today we'll help you to avoid becoming one of them.

To achieve success in any home based business opportunity you need a certain mentality.

You need to be able to approach your business with the same way of thinking you would if it were a start up opportunity in the real world. For example, if you opened your own store in your local area you would immediately realize the power of personal branding.

Yet, for some reason, the majority of people involved in affiliate plans and online businesses fail to do just that. The net result is they become just another statistic, another person who tried to make money online and failed. Was it because they didn't have the skills or potential to succeed? No, of course not.

If you ask somebody to explain why they like the idea of building an income from home on the internet their list of answers will more than likely include the fact that it doesn't require any qualifications to succeed. Anybody can do it, so they say. The reason most people do not realize that success is because even though they possess the skills to reach success they don't have the drive to work hard enough on their business.

We cannot overestimate the importance of establishing your name. Whatever your chosen field is, from fitness to fast food, from computers lessons to parental advice, if you want to stand out in your crowd you need to pay very close attention to the importance of branding your name as an expert in your field. [
See how Russ Howe became established in empower network here.
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Think about this for a moment. When you are asked to name a cola drink what's the first thing which springs to your mind? If you're like most people you'll suggest either Coca-Cola or Pepsi and that should teach you immediately the power of branding. Everybody's taste is different so there is a large chance that those two soft drinks are not the best tasting options for many people out there, but because of the brilliant job they have done with their branding mission they are the ones which everybody immediately thinks of when their niche is mentioned.

This isn't just specific to that niche, it happens everywhere else too. In a recent survey where 2000 people were asked to name the world's most famous football player an astonishing 60% said David Beckham. Despite the fact that he's not considered the world's best player and is almost 40 years old, David Beckham is still one of the most popular players in worldwide football and once again this shows the power of building your brand.

Transfer this way of thinking into your home business opportunity and you will notice why some people are able to enjoy success but others aren't. Your brand isn't your affiliate program, it's you.

I've had conversations with many affiliates who have told me that they first came across a business opportunity through somebody else's video or website and once they decided to join that business they began searching for a sponsor to join with and that's where they found me. Why did they not join with the person who introduced them to the concept in the first place? Because they didn't put any of their personality into their work and the viewer didn't even realize that that's what the person wanted them to do.

By removing themselves from the picture, that person lost potential business. Remember, people join people. Your name is your brand and that is your most powerful tool in becoming your own boss. Ultimately your skill takes a back seat. You could have a ton of knowledge in a particular field but if you don't get out there and lay the ground work to become recognized you'll be lost in the mix.

So if you're wondering how some people succeed in opportunities like Empower Network and go on to make money online whereas others can't get anywhere, take a look at how those people are utilizing the power of personal branding. You'll be shocked at how something so simple makes a very big difference.




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