Sunday, April 14, 2013

Why is Customer Satisfaction Important?

By Lori Buenavista


Your clients are the center of your organization. It doesn't matter how wonderful your product or service is, how elegant your offices are or whether or not you drive a really expensive company car. Without your clients, your organization will quickly disappear. The first concern should always be to focus on customer happiness; if your clients are happy, everything else can fall into place. Here are some tips to increase client satisfaction.

Put yourself in your customer's shoes. Consider that you are one of your clients. Walk-through a transaction in your mind. Is your small business clean and pleasant? Is your ordering or purchasing process basic and practical? Are your personnel friendly and well-informed? It can be hard to get an honest representation of your organization, since you're the boss. Employ a few top secret buyers to evaluate and give you feedback.

Ask your customers what can be done better. Begin a customer feedback plan. Offer a short questionnaire at your check out, mail a feedback form to your customer's business or home, or send them an email or a feedback request. To acquire lots of feed-back, offer a price cut to those who provide you with a reply. You may also call customers or speak to them personally.

Don't be scared to inquire customers for specifics about the actions you can take to improve. Provide a friendly environment and make it apparent that you're looking for things you can fix-not just a glowing report regarding how great you might be. Ask your workers what you can do better.

Your employees are the front line of your company. They're right there, every day, working with customers. Ask them what your business can do to boost customer care. Are there company regulations that make it challenging to gratify customers? Are there processes that make the sales transaction more time consuming and hard than it needs to be?

Institute a staff feedback program and compensate those staff members who indicate challenges and come up with solutions. Educate your workers. You've already spent lots of time training employees how to operate the cash register, stock merchandise and complete daily tasks. Have you ever held extensive customer care coaching? Be certain that all employees are looking clients in the eye and saying, "hello." They must be giving customers their full attention-no cell phone or texting at work. Your workers should be ready to offer customers with all the assistance needed.

Ask your secret shoppers to observe the services provided by your employees. Make sure that employees have a very clear understanding of what's anticipated and how to reach the best possible customer service. Offer incentives to those staff that make clients happy. You'll reap great rewards by strengthening customer happiness. Satisfied clients are probably be repeat customers. They'll recommend your business to friends and family, improving sales even more. Whenever your clients are satisfied, your organization is profitable.




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