Traditional media has changed a lot over the years, and many are pointing to the signs indicating its demise. The headlines paint a grim picture. Although we know the Web is responsible for the current state of affairs, we might not know why it has had the effect it has.
Traditional media had its real inception when Gutenberg invented the awesome printing press hundreds of years ago. It was an amazing invention that changed the course of history and changed the world. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. For the longest time the ad agencies and similar business all flourished.
In the beginning websites weren't taken all that seriously. At best they were merely seen as a novel way of advertising services and products. With the passage of time the Web became more and more powerful. It's not all that surprising. Thanks to the Internet people discovered that they could research anything, download programs and apps, watch movies, listen to music, store files, and even keep in touch with loved ones anywhere in the world. For the first time ever, people had the choice of what to watch and when to watch it.
Consider the awesome growth of social media. Never has anything changed the world of media like this has. Nowadays people can be connected no matter where they are, day or night. This wasn't anticipated only a short while ago.
Research shows that whereas radio took almost 40 years to reach an audience of 50 million people, television did it in far less than that, in just 13 years in fact. The Internet did it even faster, in just four years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
Traditional news media is clearly on its way out, and in light of everything we have just stated, we can see what the major contributing factors have been. Because people can have access to all the news and information they want when they want it, the print media has had to deal with a drastic decline in readership. Naturally this has resulted in a decrease in revenue. Traditional media just cannot provide current news frankston and information to the public the way that the Internet can. The Internet has impacted every single aspect of our lives. Although we cannot guess how much longer traditional media will be around, we can know that the Internet is not going to give up its dominant position.
Traditional media had its real inception when Gutenberg invented the awesome printing press hundreds of years ago. It was an amazing invention that changed the course of history and changed the world. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. For the longest time the ad agencies and similar business all flourished.
In the beginning websites weren't taken all that seriously. At best they were merely seen as a novel way of advertising services and products. With the passage of time the Web became more and more powerful. It's not all that surprising. Thanks to the Internet people discovered that they could research anything, download programs and apps, watch movies, listen to music, store files, and even keep in touch with loved ones anywhere in the world. For the first time ever, people had the choice of what to watch and when to watch it.
Consider the awesome growth of social media. Never has anything changed the world of media like this has. Nowadays people can be connected no matter where they are, day or night. This wasn't anticipated only a short while ago.
Research shows that whereas radio took almost 40 years to reach an audience of 50 million people, television did it in far less than that, in just 13 years in fact. The Internet did it even faster, in just four years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
Traditional news media is clearly on its way out, and in light of everything we have just stated, we can see what the major contributing factors have been. Because people can have access to all the news and information they want when they want it, the print media has had to deal with a drastic decline in readership. Naturally this has resulted in a decrease in revenue. Traditional media just cannot provide current news frankston and information to the public the way that the Internet can. The Internet has impacted every single aspect of our lives. Although we cannot guess how much longer traditional media will be around, we can know that the Internet is not going to give up its dominant position.
No comments:
Post a Comment